ShareThis Page
Food & Drink

Restaurant review platform The Infatuation buys Zagat

| Monday, March 5, 2018, 3:39 p.m.

NEW YORK — Restaurant discovery platform The Infatuation says it has entered into an agreement with Google to purchase Zagat, known for its heavily quoted, crowd-sourced restaurant reviews in the pre-internet era.

Financial details of the deal were not disclosed. The Infatuation said Monday it would operate Zagat as a separate brand while expanding its user surveys and developing a new technology platform for the brand.

Founded in 2009, The Infatuation operates through a web site, mobile app and social media. The Infatuation, which covers restaurants both in the U.S. and abroad, said it had its first profitable year in 2017.

Zagat, founded in 1979, publishes the long, burgundy-covered restaurant guide that was ubiquitous in big-city bookstores and magazine shops for decades.

Google paid $151 million for Zagat in 2011.

TribLIVE commenting policy

You are solely responsible for your comments and by using you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.

click me