'Move It Movement' gets kids off the couch, on their feet

| Friday, June 28, 2013, 8:57 p.m.

Cartoon Network's fourth-annual “Move It Movement” summer tour makes a stop at Sandcastle Waterpark this weekend.

The event — running from noon to 4 p.m. June 30 — will center on outdoor play and fun, while teaching kids the importance of education, staying active and eating right — all essential in the battle against childhood obesity.

The tour has made stops in major cities across the nation, including Atlanta, Orlando, Washington, D.C., Philadelphia and New York.

“At Cartoon Network, we love the fact that we get to have an ongoing conversation with kids and families through entertainment content, on-air and online,” says Lee Blevins, senior director of marketing and brand development.

“We naturally feel a responsibility to use the power of those vehicles to reach out and inspire kids to do good things.”

Move It Movement features games kids can play by themselves or with friends and family, as well as games that can be recreated easily after the four-hour event comes to a close.

Football, soccer, basketball and a little golf are on the docket for the sporty afternoon, which Blevins hopes will encourage kids to find their niche and get active in whatever way possible. The games are designed to keep the atmosphere “light-hearted and open for kids to participate, not competition-based” Blevins says.

One of his favorite stations is the Skate Park and BMX area, where kids can learn safety tips, observe tutorials and practice tricks with professionals.

Though the Move It Movement tour is a national campaign, Blevins is happy to know that the event does leave a lasting impression on local communities.

“We're excited to work with partners, like Pittsburgh, that know the benefits of what we're bringing,” says Blevins. “Our goal is to make getting active fun and accessible. We hope that whatever insights kids gain from the experience stimulate them to remain active and keep going with it.”

Emma Deihle is a staff writer for Trib Total Media. She can be reached at 412-320-7834 or edeihle@tribweb.com.

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