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Friendship resident is finalist in PETA contest

Ashley Frohnert of Friendship

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By Rachel Weaver
Friday, April 25, 2014, 6:35 p.m.

Ashley Frohnert wanted to raise awareness when she entered PETA's Sexiest Vegan Next Door 2014 contest. She ended up also raising enough votes to land her among the top 10 women.

Frohnert, 24, of Friendship, has beaten out hundreds of other entrants from across the United States to advance to the contest's final round. Two winners — one female and one male — will each receive a free vacation for two to Maui, Hawaii, courtesy of

“I'm really shocked and excited,” says Frohnert, who has been meat-free since 2008 and went vegan in the fall of 2013. “I did it to raise awareness in Pittsburgh, but it would be really nice to go to Hawaii!”

Frohnert, who works for TrueFit Innovation in Cranberry, says the decision to go vegan was fueled by a general disgust for the way animals are treated. The killing of male chicks — often by crushing or suffocation — was particularly upsetting, and made the transition to her new lifestyle easy, she says.

Frohnert is the owner of two adopted dogs — Jackson, 2, a coonhound-shepherd mix; and Howard, 5, a mastiff-shepherd mix. She also volunteers with local animal shelters and raised $1,200 for the Western Pennsylvania Humane Society by completing a half-marathon.

She's also hoping to reach out to Mayor Bill Peduto to launch Meatless Mondays in city schools, a movement to get students skipping meat one day a week. She suggests any locals looking to make the switch should check out for a list of restaurants that offer vegan options.

Voting for the finalists to help PETA determine the winners ends at noon on May 2. Winners will be notified and announced by May 6.


Rachel Weaver is a staff writer for Trib Total Media. She can be reached at 412-320-7948 or

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