Dormont theater's online fundraising campaign brings in nearly $17,000
The Hollywood Theater in Dormont wrapped up its online fundraiser late last month with a take of nearly $17,000, including $3,000 brought in during a last-minute frenzy over 48 hours.
The theater's “Go Digital or Go Dark” campaign on indiegogo.com raised $16,567 toward its $70,000 goal. The nonprofit running the single-screen movie house wants to use the funds to buy a digital projection system. The next phase of the fundraising campaign will include seeking donations from corporations and foundations.
“It shows we have people in Dormont, in the South Hills and in the Pittsburgh area who are supporting the Hollywood and what we stand for,” said Chad Hunter, managing director of the theater. “I think I can point to this, and I can point to the fundraiser we did with ‘Night of the Living Dead,' and I can say to potential corporate donors that we have the support of the community.”
Hunter said 304 people donated through the website, with the average donation totaling $55. The theater signed up more than 100 new “members,” who get perks such as discounted tickets, free concessions and invitations to special events in exchange for a donation.
“It exceeded my expectations,” said Scott Jackson, president of the theater's board. “I'm even more happy to see it was spread out among more than 300 donors, most making small donations.”
Movie distribution companies are phasing out the 35 mm film and DVD/Blu-Ray discs that the Hollywood is equipped to play. Hunter believes upgrading to a system of digital files on portable hard drives and servers attached to projectors is the only way the Hollywood can remain viable.
Distributors are already prohibiting certain movies from being shown in theaters using DVD/Blu-Ray, leading to the end of the Hollywood's long-standing midnight sing-along showings of “The Rocky Horror Picture Show.”
Though the online campaign alone couldn't reach the $70,000 goal, Hunter has more fundraisers planned: an April 7 showing of “Annie” sponsored by local Girl Scouts; an April 13 benefit showing of “Earth Girls are Easy”; the April 26 Steel City Secret Cinema art show; a May 3 gala celebrating the Hollywood's second anniversary as a nonprofit; and a May 11 “Battle of the Bands.”
On March 2, a special screening of “Night of the Living Dead” — the 1968 George Romero film that began Pittsburgh's long association with zombies in pop culture — was accompanied by music, meet-and-greets with cast members, raffles and auctions to benefit the theater.
“We're hoping that by the end of the summer or fall, we'll have our digital projector,” he said.
Matthew Santoni is a staff writer for Trib Total Media. He can be reached at 412-380-5625 or email@example.com.
Add Matthew Santoni to your Google+ circles.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Neighborhood movie theaters use unconventional methods to draw customers
- Arsenal hard cider now served at Soergel Orchards in Franklin Park
- Event to offer glimpse of cemetery’s history at Old St. Luke’s
- North Allegheny grad earns international recognition for public speaking
- Dormont library program to pay tribute to Japanese culture
- Mt. Lebanon church plans $2M expansion project
- Allegheny County libraries getting upgrade with computer software program