Dormont theater tops fundraising goal for digital projector, computer
The Hollywood Theater in Dormont will get to keep up with the digital age of movies thanks to the successful conclusion of a last-ditch online fundraiser.
“This whole process has been huge for us,” said Chad Hunter, theater director. “Without people supporting us and contributing to our fundraiser ... we couldn't have lasted much longer without making this transition.”
For more than a year, the single-screen nonprofit theater on Potomac Avenue has been running its “Go Digital or Go Dark” campaign to upgrade to a projection and computer system capable of showing Digital Cinema Packages, the newer system of portable hard drives and digital files most movie distributors have been using to replace reels of film and DVD/Blu-Ray discs.
When the Hollywood's projector started to break down in June, the theater began a Kickstarter campaign to raise the final $7,500 it would take for a down payment on a new one.
That goal was met and surpassed last week. By the time the campaign ended on Wednesday, the theater had raised nearly $3,000 more than its goal. The extra money will pay for other upgrades and repairs to the projection booth.
“I'd hate to put all that new equipment up there and not have it look right,” Hunter said.
Much of the money will be used as a down payment for a new digital projector, a server for downloading and decoding the movies and connections for the sound system. The rest of the cost of the system — some systems cost $60,000 and $70,000 — will be financed over five years.
“It wasn't long after we reopened (in 2011) before this digital upgrade thing from the studios was thrown at us,” said Rich Dalzotto, president of the Hollywood's board of directors. Reaching the goal “just feels really good,” he said.
Dalzotto said the community support, and the fact that the theater has been able to keep its doors open for three uninterrupted years, made him confident that it could be a sustainable, long-term presence in Western Pennsylvania.
Technicians will install the new projection system in two to five weeks.
In a fit of optimism, Hunter said he had already booked the theater's first DCP-format film for September 6 to 11: “Frank,” starring Michael Fassbender and Maggie Gyllenhall.
“It's a new independent film we wouldn't have been able to get previously because it's DCP-only,” he said.
With the projector problems nearly over, Hunter said the Friends of the Hollywood Theater will be examining other goals:
• Switching the 35mm projector to a dual-projector or “archival” system capable of playing older movies without cutting and splicing them.
• Undertaking a capital campaign to buy the theater building from The Bradley Center and a private ownership group.
The capital campaign could kick off early next year, Dalzotto said.
Matthew Santoni is a staff writer for Trib Total Media.
Add Matthew Santoni to your Google+ circles.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.