Highlands stadiums may get new names
By Tom Yerace
Published: Tuesday, March 19, 2013, 1:06 a.m.
Highlands School District's Golden Rams Stadium could soon be known as something else.
The right to name the district's football and soccer stadiums will be up for sale.
The school board on Monday approved a policy for advertising at district athletic facilities.
When asked what is different from the old policy, Director William Krzton, chairman of the policy committee, replied, “We never had one before.” He said advertising has been done at district athletic facilities before, and there are a few advertisements on the football stadium scoreboard.
But the district is looking for more.
“What we are doing now is opening ourselves up to advertising to help defray costs for our student-athletes,” Krzton said.
Krzton said rates will be based on the size of the signage and “for how long they want to have it up.”
Board President Carrie Fox said the amount of revenue the district anticipates raising is uncertain.
However, she said the board is hopeful of landing not just local companies but well-known regional and national corporations as advertisers.
“I think Ram trucks would be perfect,” she said with a smile.
It's not just the stadium naming rights that will be up for sale.
Space just about anywhere at the facilities holds the potential to feature ads, Krzton said.
“Any place anybody wants to put something,” Krzton said.
But the school board will be selective.
The policy forbids advertising tobacco or alcoholic products, or anything school-aged children aren't allowed to buy. It states that all signs and advertising “must be within the boundaries of good taste within the Highlands community standards and may not be inconsistent with the district's educational mission.”
Also, the policy requires all advertising signs to include a statement that the advertising ”should not be construed as an endorsement by the district of the product or service being advertised.”
All advertising must be approved by the school board.As for whether the policy will affect any deals in place with an advertiser, board Solicitor Lisa Colautti said, “I think that would depend if there is a written agreement in effect.”
Tom Yerace is a staff writer for Trib Total Media. He can be reached at 724-226-4675 or firstname.lastname@example.org.
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