Apollo-Ridge considers Web page ads
The Apollo-Ridge School District is being courted to join a network of school districts in making money from their Web sites through advertising.
Bob Phillips, marketing manager of Ellwood City-based Thought Process Enterprises, said the idea is to create a network of school districts in Western Pennsylvania that allow advertising on district Web sites.
Phillips and company President Eric Venezie made a presentation to the Apollo-Ridge School Board on Monday.
There would be no cost or risk for the school districts, Phillips said.
Thought Process Enterprises would handle all technical and operational aspects of running the network, including installation, administration and maintenance of the advertising server; soliciting advertisers; contracting; invoicing; collections; reporting; and customer service.
Phillips said his company would be paid by taking a portion of the revenue generated. Districts would get monthly commission checks.
How much Apollo-Ridge could pocket is not known. It would depend on how much traffic the district's Web site gets, and how many of the pages contain ads. The district can earn an additional commission by referring businesses to the ad network.
In its first year, Seneca Valley School District in Butler County earned about $20,000, Phillips said.
Phillips said the company wants to have every district in Western Pennsylvania as part of the network. A larger network will be able to attract bigger advertisers, he said.
It is focusing on districts in Beaver, Butler, Armstrong and Indiana counties.
Other districts that have approved participating are Butler Area, Indiana Area, Marion Center, Central Valley, New Brighton and Ambridge Area. More than a dozen other districts are said to be considering it.
Penns Manor Area is the only district to reject the proposal, Phillips said.
Districts would share advertisers, but each would have control over what ads appear on its website, Phillips said. No content that would be inappropriate for school-aged children would be permitted on the network.
Ads dealing with sex, alcohol, tobacco, religion and politics would be among prohibited subjects, Phillips said.
Each page of the district's site would have two ads.
Revenue is generated by someone looking at the Web page with ads on it. Revenue would not be dependent on viewers “clicking” on the ads, Phillips said.
Thought Process Enterprises is asking districts to commit to being part of the network through Dec. 31, 2014. After that, participation would be voluntary, and districts could leave with 90 days' notice.
The idea appeared to meet with the approval of the six members of the nine-member Apollo-Ridge board present on Monday. They informally gave administrators the go-ahead to continue pursuing it.
The school board could vote on joining the network in September, board Vice President Forrest Schultz said.
Brian C. Rittmeyer is a staff writer for Trib Total Media. He can be reached at 724-226-4701 or firstname.lastname@example.org.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Cochran repair center planned in Harrison
- Springdale councilmen resigned to defeat
- Roaring Run mountain bike trail to be thrust into limelight
- New Kensington constructs Little Free Library
- Good season predicted for Western Pa. boaters
- Harmar OKs Sheetz land development plan
- Oakmont, Kiski Township election results finalized
- VND photographers, reporters recognized
- Several Alle-Kiski pools were overhauled to make facilities more attractive
- PennDOT puts final touches on Route 28 construction
- Gaschler, 19, expects to be able to balance college, school board duties