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South Butler School District to put ads on website

| Thursday, Nov. 14, 2013, 7:30 a.m.

South Butler School District has signed on with a Lawrence County company to bring advertising to the district's website.

Ads could be in place by January.

The board on Wednesday approved a one-year agreement with Ellwood City-based Thought Process Enterprises.

The district joins 11 other Western Pennsylvania districts, among them Apollo-Ridge and Seneca Valley, that make up the EDGEClick Advertising network.

“In these financial times, we have to be constantly finding ways for alternative revenues,” said school board President Nelda Burd. “We know that Seneca Valley has done this with some success, so we thought we should explore that as well. We think we might get 10-, 15-, $20,000.”

EDGEClick would entice advertisers by making advertising opportunities available across multiple district websites.

“The more schools that are involved, the more marketable the network is,” South Butler spokesman Jason Davidek said.

The district would receive a 50 percent stake in advertising, he said, and there is an opportunity to make an additional percentage if the district refers an advertiser to the network.

The district would incur no up-front costs to get the advertising going, though it will need to tweak the website's design to make room for ads, Davidek said.

The district has the right to refuse advertising if it believes it isn't appropriate.

“We have a list of things that would be excluded,” Davidek said. “Some of the targets that we've seen on other district websites in the network are insurance companies, professional services (such as) home repair and remodeling. We would anticipate similar types of advertising for South Butler.”

Jodi Weigand is a staff writer for Trib Total Media. She can be reached at 724-226-4702 or jweigand@tribweb.com.

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