South Butler School District to put ads on website
South Butler School District has signed on with a Lawrence County company to bring advertising to the district's website.
Ads could be in place by January.
The board on Wednesday approved a one-year agreement with Ellwood City-based Thought Process Enterprises.
The district joins 11 other Western Pennsylvania districts, among them Apollo-Ridge and Seneca Valley, that make up the EDGEClick Advertising network.
“In these financial times, we have to be constantly finding ways for alternative revenues,” said school board President Nelda Burd. “We know that Seneca Valley has done this with some success, so we thought we should explore that as well. We think we might get 10-, 15-, $20,000.”
EDGEClick would entice advertisers by making advertising opportunities available across multiple district websites.
“The more schools that are involved, the more marketable the network is,” South Butler spokesman Jason Davidek said.
The district would receive a 50 percent stake in advertising, he said, and there is an opportunity to make an additional percentage if the district refers an advertiser to the network.
The district would incur no up-front costs to get the advertising going, though it will need to tweak the website's design to make room for ads, Davidek said.
The district has the right to refuse advertising if it believes it isn't appropriate.
“We have a list of things that would be excluded,” Davidek said. “Some of the targets that we've seen on other district websites in the network are insurance companies, professional services (such as) home repair and remodeling. We would anticipate similar types of advertising for South Butler.”
Jodi Weigand is a staff writer for Trib Total Media. She can be reached at 724-226-4702 or firstname.lastname@example.org.
More Valley News Dispatch
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments â either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.