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Carnegie wants to be more visitor friendly

| Wednesday, Jan. 22, 2014, 9:48 p.m.
Submitted | KMA Design
KMA Design of Carnegie produced this artistic rendering and is working with borough officials and the Carnegie Community Development Corp. on signage.

Carnegie Borough and Carnegie Community Development Corporation leaders are hoping that their partnership will usher in a new, vibrant look and accessibility to the community.

Borough council last week accepted a $167,000 bid from Shamrock Sign Fabrication and Maintenance to provide new signs throughout the borough.

Borough manager Stephen Beuter said the project will focus on installing new signage rather than looking at existing signage.

“What we have right now is pretty basic,” he said. “Right now, it's just street signs. This is going to be a whole new start.”

The new signs will focus on pointing people toward the community's amenities and destinations.

Joanne Letcher, executive director of the CCDC, said that in the end, it's about making the community more navigable.

“We took a look at Carnegie, and it is confusing,” she said. “We have more entrances and exits than many, many communities.”

Borough Mayor Jack Kobistek agreed.

“Anybody who doesn't live in this town and has tried to find different things, like the library and borough building, has found it very difficult,” he said.

He said last year when a group of Carnegie Mellon University students came to town to assess the borough's signs, they were 45 minutes late to the borough building — because they couldn't find it.

“This will definitely make us more visitor friendly,” he said.

Carnegie-based KMA Design worked with borough officials and the CCDC to come up with the designs. Senior designer Michael Martin said the signs are simple, easy to read and celebrate Carnegie's Scottish heritage.

“We used the tartan from the Carnegie Clan over in Scotland,” he said. “We used the plaid accent colors and pulled that for the signage.”

Letcher said the first phase of the project is directional signs: Pointing people toward business areas, the library and parking areas. Later will come welcome signs.

“We're establishing a whole way-finding system,” she said. “We want to get people into Carnegie, get them into the right areas and help direct them through Carnegie.”

Megan Guza is a staff writer for Trib Total Media. She can be reached at 412-388-5810 or mguza@tribweb.com.

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