Seneca Valley looks to cash in with ads on website
Seneca Valley School District is bringing in extra cash by accepting advertisements on its district website.
Advertising generated $8,000 from the website, e-newsletter and school calender in August, the first month online advertising was available, officials said. The money paid for half the printing cost of the 36-page district calendar, which is sent to every family in the district.
“Like every other district, Seneca Valley was struggling financially,” communications director Linda Andreassi said. “It's an out-of-the-box way to do it. And it's money we didn't have last year.”
The district had already been accepting ads for its e-newsletter and school calendar.
District officials could be able to raise up to $30,000 annually by accepting advertisements on its site, said Eric Venezie, owner of Thought Process Enterprises, a web and graphic design business in Ellwood City.
He said he did not have available the amount of money that the web ads generated so far, but said that they have sold about 40 percent of possible ad slots.
While SchoolWires has hosted the website for three or four years, Venezie signed the contract with the district in June to serve the advertising end.
The banner ad and two box ads on each of the home pages can be reserved on a quarterly or annual schedule, Andreassi said. Five ads can rotate in each box. Eight advertisers are on the website with room for more.
A box ad costs $500 a month and a banner ad, $600 a month, Venezie said.Advertisers must agree to keep their messages appropriate for children and must be written in good taste, Andreassi said.
All submissions are approved through the district's communications department and then, by the superintendent.
“We're conscious of the (ad) placement,” Andreassi said, keeping everything separate from the school banner at the top of each home page.
“I'm not aware of any school in Western Pennsylvania doing this,” Andreassi said, although North Allegheny has advertising in its school e-newsletter.
With the website use of the district's 7,300 students from kindergarten through the 12th grade, staff and parents, it was an easy sell for the design company.
“We have a captive audience,” Andreassi said. “Our parents look at it for schedules, sports, menus, the teachers' web pages. There are reasons to come to the site.”
Staffers at Thought Process Enterprises will take care of advertising changes and then send the district a percentage of what they make on the ads.
“It's a win-win situation,” Venezie said. His contract with the district has just been extended to the end of 2013.
Although his company has created websites for businesses, Seneca Valley is his first school district.
The banner ads have had three times the industry standard click rate, he said. About 100 people have clicked on the “Want to advertise?” block in the first month.
For the school e-newsletter, The School Newsletter Co. of Colorado “does the legwork for the ads, and I supply the content,” Andreassi said. The company sets up the pages, and she edits.
Dona S. Dreeland is a staff writer for Trib Total Media. She can be reached at 724-772-6353 or email@example.com.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Pa. gaming industry’s growth amplifies siren call for addicts
- Hempfield train crash search called off; no evidence found
- Good season predicted for region’s boaters
- Drenching rains green pastures, bode well for cattle herd expansion in Great Plains
- Former pitcher Allie happily adjusting to outfield
- Nonprofits in Pa. barely break even, survey finds
- Ex-Baldwin, Pitt star Pinkston not giving up on NFL dream
- Coroners, organ harvesting group spar over procurement process
- De Silvestro must take advantage of powerful engine
- ‘Dry’ no more: Wilkinsburg, Bellevue restaurant owners expect to benefit
- Unquestionable courage & sacrifice