Ice cream provides cool opportunity for Cranberry musician
By Natalie Beneviat
Published: Wednesday, November 7, 2012, 8:55 p.m.
Updated: Thursday, November 8, 2012
If Nestle's popular Drumstick sundae ice cream cone is celebrating one million Facebook fans, than Nick Marzock probably added himself to that number.
The Cranberry resident and aspiring musician was selected to perform a special song of gratitude in an online video for the brand, so saying he's a Drumstick fan may be an understatement.
“It was pretty exciting. I was, more or less, just happy to be there,” said Marzock, 22. “This is a big opportunity for me.”
The Nestle Company, which makes the dessert, created a Facebook page for Drumstick-lovers to become a “fan,” recently reaching its one millionth “like.” So the company decided to create an online music video celebrating their faithful dessert-lovers, said Jake Abel, associate brand manager for Nestle Drumstick.
“It was important for us to have someone really connect with (our fans),” Abel said. “We wanted someone that would be real and Nick was a perfect fit.”
Marzock, a local up-and-coming musician, was selected to audition for the online video by Smith Brothers Agency of Pittsburgh, and gave that “genuine” and “authentic” persona they wanted, said Abel, of San Francisco, who operates out of the Nestle offices in Oakland, Calif.
Abel said Marzock also stood out because he was “super easy to work with” and was able to handle the challenging lyrics that Nestle wrote.
The Seneca Valley School District graduate and football player said the approximately eight-hour shoot took place in mid-June at a private residence in Gibsonia. It was also the first time he had worked on set with a professional video filming crew, he said.
“I was a little nervous filming day because it was my first time on-set,” Marzock said. “I didn't want to be the guy to mess something up.”
Marzock, who recently graduated from Duquesne University in Pittsburgh, is no stranger to performing, as he is a regular on stage for various events throughout the region, whether private, at Seven Springs Mountain Resort, or at events downtown.
Thom Glunt, who directed the video for Uppercut studios in Pittsburgh, said Marzock was easy to direct.
“It didn't take much to get a good performance out of him. On set, he had a great attitude and stayed focused,” said Glunt, who is based out of Los Angeles.
The scene for the video was a backyard barbecue where Marzock played a type of guitar similar to a ukulele as he sang the one-million fans song, Marzock said.
Glunt said they “wanted an inclusive vibe that captured the feeling of one of those great days we spend outside with friends.”
He often shoots videos for Uppercut and said Marzock was a professional, despite not having a lot of experience with video shoots.
“On set, he had a great attitude and stayed focused. He was easy to communicate with and unpretentious. He was eager to do the job right and took any curveballs I threw him that day,” Glunt said.
As someone who is trying to focus on his music career, Marzock said this is a great resume builder and hopes it helps his music get more noticed. The singer and songwriter currently has a CD titled “Lead Me Home” and his website — www.nickmarzock.com — describes the guitarist's music as “acoustic pop with blues flavor.”
Some of his influences include the Dave Matthews Band and John Mayer, but also Mexican painter Diego Rivera, and comedian Jerry Seinfeld, who he said helps him to see the “humor in everything.”
Also, Marzock is a devout Christian and wants to make sure that always stays with him no matter where he goes in life, he said.
In the meantime, he's staying serious about his music and is currently working with someone on writing a business plan for his career but said it's too early to reveal his plans.
“The options are open and limitless,” Marzock said.
The online video is posted on his website, as well as the Drumstick Facebook page.
Natalie Beneviat is a freelance writer with Trib Total Media.
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