Motor-sports show produced by Aspinwall company to debut on Root Sports
For the makers of “Open Throttle 360,” it isn't as much about who wins the race, it's about the passion and history of motor sports in the Western Pennsylvania region.
“Open Throttle 360,” produced by Aspinwall-based 321Blink, will make its debut on Root Sports on May 24, at 11 a.m.
The show, which will be in its third season after airing on PCNC for the past two seasons, focuses on the personalities in motor sports.
Tripp Clarke, president of marketing and creative for 321Blink, said the show strives to include any kind of motor sports the crew can find.
“Our goal is to cover enough variety in the motor-sports venue that in any half hour, somebody will see something they enjoy,” Clarke said.
However, instead of focusing on results from local races, the show includes features on the families and people who make motor sports their passion.
Tim McLaughlin, president of sales and creative for 321Blink, said that attracts a wider audience.
“What we're good at is helping people tell a story,” McLaughlin said.
The crew brainstorms ideas for the show and likes to support fundraisers such as military nights or charity car cruises, Clarke said. It also does historical pieces on racetracks that now are closed using archived photos and interviews.
“We'll try to take a little more of a (documentary maker) Ken Burns approach on that,” Clarke said.
Clarke co-hosts the show with Tom Lang, a longtime auto journalist.
“He brings a knowledge base to what we're doing. We really needed and wanted to make sure we were well representing to the motor-sports community,” Clarke said.
For its move from PCNC, Chris Higbee, formerly of the band The Povertyneck Hillbillies, recorded a new theme song.
With the show now airing on Root Sports, it will reach 3.3 million homes in five states. McLaughlin said the location of the people featured on the show shouldn't matter to viewers.
“To me, that's irrelevant. If it's a good story, it's a good story,” McLaughlin said.
Tom McGee is an associate editor for Trib Total Media. He can be reached at 412-856-7400, ext. 1513, or email@example.com.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Fox Chapel grad, songwriter teams with Lou Christie on latest song
- Free Rides for Seniors expands service in Aspinwall, Blawnox and Sharpsburg
- Fox Chapel library program teaches children challenges astronauts face
- Fox Chapel, Camp Guyasuta events canceled June 27
- Indiana Township plans to address Cedar Run Road drainage
- Blawnox reaches deal with firm for services through end of year