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Indiana Twp. entrepreneur works to make cream rise to top

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Name: Michael “Mike” Boros

Age: 28

Hometown: Indiana Township

Business: Emmerling Ice Cream

Family: Parents, Jack and Irene Boros; brothers, Andrew, Tom, Steve and Matt

Favorite flavor: Chocolate with rainbow sprinkles

Relaxation: Biking

Volunteering: Dorseyville Fire Department

'American Coyotes' Series

Traveling by Jeep, boat and foot, Tribune-Review investigative reporter Carl Prine and photojournalist Justin Merriman covered nearly 2,000 miles over two months along the border with Mexico to report on coyotes — the human traffickers who bring illegal immigrants into the United States. Most are Americans working for money and/or drugs. This series reports how their operations have a major impact on life for residents and the environment along the border — and beyond.

By Sharon Drake
Wednesday, May 14, 2014, 9:00 p.m.

Emmerling Ice Cream offered free ice cream to mothers last Sunday.

On June 15 the shop along Route 910 in Indiana Township will serve free scoops to fathers, too.

As owner Mike Boros said, “Everybody likes ice cream — 3-year-olds to 85-year-old grandmothers.”

The past Mother's Day marked the fifth anniversary for the ice cream store.

Already, the entrepreneur has had to traverse some rocky roads to keep his business flowing smoothly.

“The first year was a learning curve,” Boros said.

The second year, Route 910 had alternating lane closures, and the following year, both directions were closed when a bridge was reconstructed.

Boros knows 2016 will present another bump in the road when the Cove Run bridge is closed.

His ice cream store sits near a baseball field, soccer field, rugby complex, park and schools. And when Route 910 is open, Emmerling Ice Cream can be a bustling place.

“We get a mix: families, workers sneaking a cone before dinner, lunchtime stops, and — of course — teams of soccer and baseball players,” he said.

Even with the headaches of business, the young man enjoys running the establishment.

“It's not hard to be a boss at an ice cream place where you can eat the whole time,” he says.

Boros says his employees are the cream of the crop.“Whenever we hire people, we are looking for the right ones,” he said. “It makes it easier; they want to work.”

The ice cream store opens the first day of spring. Come fall, Boros sells pumpkins, and during winter he sells Christmas trees.

He closes his store through January and February.

Besides ice cream, Emmerling offers hot dogs and burgers, nachos and pretzels, ice cream pies and cakes, all of which require a lot of planning.

Boros is enjoying himself, even when he encounters problems.

He has been learning to run a business all of his life by helping out at the family business, Jack's, on Harts Run Road. During the winter, he continues to help out.

When Boros has a question, he can always go to his parents. He says they give suggestions, but never orders.

He also has his education to help guide him. He attended Slippery Rock University and earned a degree in finance.

He is a certified financial planner.

In the end, however, he relies on the community. A native of Indiana Township, he volunteers at the Dorseyville Fire Department.

His friends and neighbors are his customers.

“We have a really awesome community around us. That's what makes us successful.”

Sharon Drake is a freelance writer for Trib Total Media.

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