Youngwood businessman grows donations in daffodil campaign
By Michele Stewardson
Published: Thursday, May 9, 2013, 8:30 p.m.
When an American Cancer Society representative approached family friend Ed Christofano about getting involved in Daffodil Days, little did she know she was lining up more than 1,000 donors.
He recruited his employees at the Youngwood Corner Market and Hayden's Pharmacy in the Youngwood and Greensburg locations to sell bright-yellow daffodil cards for a $1 donation apiece to the cancer society.
The campaign ended with a sea of yellow in all three stores and a donation of more than $2,000.
Christofano's grandfather, Nicholas Sirianni, and his uncle, Nicholas Sirianni, both on the side of his mother, Diane Christofano, were directly affected by cancer.
He asked employees to get involved and promised to throw a party for the store that sold the most.
But even Christofano couldn't imagine the result.
Walls, ceilings and doors were covered with the daffodil cards.
“It's very moving. It's a moment when you walk into the store and see the overwhelming response that people do care,” said Christofano, who acquired Hayden's Pharmacy in Youngwood in 2007 and the Greensburg location in 2011. The Youngwood Corner Market opened last year.
“I'm honored to say the employees we have really stepped up in making this program a success,” Christofano said.
They were able to raise more than $1,000 for the American Cancer Society with the cards. On behalf of his family business, Christofano matched every donation.
His mother, affectionately called Mimi by customers, recently presented the check to the cancer society. “When I walked in, I was blown away,” said Dawn Keefer, income development and foundation giving manager for the society division in Greensburg. “Every wall was covered in donation cards.
“It was a sea of yellow. Typically stores sell 100, but they sold between 1,300 to 1,500 and that's just amazing.”
Keefer said this will be the last year for the Daffodil Days fundraiser, as the Westmoreland County campaign was one of only a handful still taking place across the country. It was decided that the society could have a greater impact on those facing cancer by investing in more far-reaching fundraising programs, she said.
Daffodil Days was originally initiated by the Canadian Cancer Society. The unit in Erie County, N.Y., started it with the American Cancer Society in 1970.
Keefer said several million daffodils were sold annually and transported 3,000 miles from daffodil fields in the state of Washington.
“The flower was selected for this program because it represents hope,” Keefer said.
Dawn Waugaman, manager and head cashier at The Corner Market, found the program inspiring and wanted to help in any way she could.
“I really took it to heart and sold to customers; sometimes I even asked people twice,” said Waugaman, whose grandparents died of cancer. “We have really great customers here who were happy to help. Since there's cancer in my family, this touched me a lot.”
Michele Stewardson is a contributing writer for Trib Total Media.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Florida collector snaps up Greensburg VFD truck
- Tour of Greensburg worship sites will offer inspiration
- Turkey Trot in Greensburg raises $50,000