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Boutique relocates to city's shopping district

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Thursday, April 24, 2014, 8:55 p.m.

Danielle Shaffer, owner of Aw Else Boutique, will be moving her business to Greensburg's downtown in a few weeks.

Her store is pulling up stakes from its Towne Square Drive spot and reopening at 126 S. Pennsylvania Ave.

The new site has more than three times the space of her current spot, Shaffer said.

“We've kind of outgrown our space here,” Shaffer said. “We wanted to start small when we opened in 2011.”

Shaffer, a Hempfield resident and Seton Hill University graduate, plans to take up shop in the former site of the Mustard Seed Gallery on June 1.

Other business owners in Greensburg's downtown encouraged the move, she said.

“They would ask for us to come down. They said, ‘We need you.' The stars all lined up, so we're going to go,” Shaffer said.

Her present store lacks space for various programs she wanted to offer, Shaffer explained.

“I'm really excited because with our store being so small it was difficult to hold events,” she said.

The downtown brings an ambience, Shaffer said.

“There's just something about the downtown, the atmosphere, the walking from store to store,” she said.

Aw Else sells Sorrelli jewelry and carries Betsey Johnson handbags and Harvey purses, Shaffer said.

Her store wants to carry items customers desire and similar stores don't offer, she explained.

“That's what our customers ask us for. They don't want us to carry the same lines as everyone else,” she said.

Steve Gifford, Greensburg Community Development Corp. executive director, called Aw Else Boutique “a great addition to the downtown shopping district.”

“We always welcome business owners who have a concept that creates an experience that complements the other successful retail businesses,” he added. “The charm and character of Aw Else Boutique is a perfect fit for South Pennsylvania Avenue.”

Aw Else brings its own identity to the downtown, Gifford said.

“The owners have created a shop that is unique and one well-suited for a traditional shopping district full of independently-owned gift and clothing stores,” he said.

In the meantime, moving sales are being offered at the present location, according to the boutique's Facebook page. Shaffer anticipates holding a grand reopening a few weeks after the new store opens in June.

Shaffer said she will expand her sale inventory gradually. “I love the opportunity to be able to grow, and everyone seems so positive,” she said.

Bob Stiles is a staff writer for Trib Total Media. He can be reached at 724-836-6622 or

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