Boutique relocates to city's shopping district
Danielle Shaffer, owner of Aw Else Boutique, will be moving her business to Greensburg's downtown in a few weeks.
Her store is pulling up stakes from its Towne Square Drive spot and reopening at 126 S. Pennsylvania Ave.
The new site has more than three times the space of her current spot, Shaffer said.
“We've kind of outgrown our space here,” Shaffer said. “We wanted to start small when we opened in 2011.”
Shaffer, a Hempfield resident and Seton Hill University graduate, plans to take up shop in the former site of the Mustard Seed Gallery on June 1.
Other business owners in Greensburg's downtown encouraged the move, she said.
“They would ask for us to come down. They said, ‘We need you.' The stars all lined up, so we're going to go,” Shaffer said.
Her present store lacks space for various programs she wanted to offer, Shaffer explained.
“I'm really excited because with our store being so small it was difficult to hold events,” she said.
The downtown brings an ambience, Shaffer said.
“There's just something about the downtown, the atmosphere, the walking from store to store,” she said.
Aw Else sells Sorrelli jewelry and carries Betsey Johnson handbags and Harvey purses, Shaffer said.
Her store wants to carry items customers desire and similar stores don't offer, she explained.
“That's what our customers ask us for. They don't want us to carry the same lines as everyone else,” she said.
Steve Gifford, Greensburg Community Development Corp. executive director, called Aw Else Boutique “a great addition to the downtown shopping district.”
“We always welcome business owners who have a concept that creates an experience that complements the other successful retail businesses,” he added. “The charm and character of Aw Else Boutique is a perfect fit for South Pennsylvania Avenue.”
Aw Else brings its own identity to the downtown, Gifford said.
“The owners have created a shop that is unique and one well-suited for a traditional shopping district full of independently-owned gift and clothing stores,” he said.
In the meantime, moving sales are being offered at the present location, according to the boutique's Facebook page. Shaffer anticipates holding a grand reopening a few weeks after the new store opens in June.
Shaffer said she will expand her sale inventory gradually. “I love the opportunity to be able to grow, and everyone seems so positive,” she said.
Bob Stiles is a staff writer for Trib Total Media. He can be reached at 724-836-6622 or firstname.lastname@example.org.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- New Stanton Borough building should open this spring
- Rain can’t dampen ‘Let it Snow’ at Seton Hill campus
- Greenburg service groups exemplify the season of giving
- Greensburg Central Catholic grad helps with landmark legal decision