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Seton Hill students design farmers market logo

| Thursday, May 1, 2014, 8:55 p.m.
Seton Hill University students created logos for the Greensburg Farmers Market. One of three designs will be selected for use next year. This logo was designed by Alicia Babines, a junior from Belle Vernon.
Seton Hill University students created logos for the Greensburg Farmers Market. Senior Daniel Grushecky of North Huntingdon submitted this design.
Seton Hill University students created logos for the Greensburg Farmers Market. This design came from White Oak senior Michael Nucci.

Three Seton Hill University students are vying to have one of their designs represent Greensburg's farmers market when the fruit and vegetable stands reopen in the city in 2015.

The three graphic design students — Alicia Babines of Belle Vernon, Daniel Grushecky of North Huntingdon and Michael Nucci of White Oak — presented their logos to the city's Historic and Architectural Review Board last month.

This spring, the farmers market returned to a site used last year off Donohoe Road in Hempfield.

The market moved there temporarily during ongoing expansion work at the Westmoreland Museum of American Art.

The market is expected to return there once the construction work is finished.

The Greensburg Community Development Corp. sponsored the logo project.

Executive director Steve Gifford said the program gives the students public exposure for their designs, and it helps their careers.

“Many of these students are going to have jobs where they present projects in the future,” Gifford said. “It's always good to have that experience.”

Working with the development corporation and historic board, students learn how to work with a client, create a design that benefits the community and learn about environmental design, said Sister Mary Kay Neff, an associate professor of art and graphic design at the Greensburg university.

“Design is a highly individualized activity that requires the students to listen to a client's requests, research imagery and then make sketches,” she said.

Students then must continue to work with the client until they agree on the design, Neff added.

All three students said eye-catching color, along with images that make people think of a farmers market, were necessary elements incorporated within their designs.

“This has been one of the most useful projects in terms of learning and growth,” said Babines, a junior. “It has helped me to realize how things should be done in a professional environment, as well as how the business with the client should be dealt with.”

Nucci, a senior, said he received experience in the work he will be doing as a professional designer.

“Now I should be better prepared to deal with clients, work materials or whatever else lies ahead,” he added.

“Working with Steve Gifford allowed me to understand the designer and client relationship better than I have in the past,” said Gruschecky, a senior.

In a related matter, Greensburg officials have picked designs created by Seton Hill graduate Marissa Boros for new downtown cultural and shopping district banners, Gifford said.

The banners will be put up later this month, he said.

Boros, who graduated in 2013, and other students presented their designs to the historic board last year.

Bob Stiles is a staff writer for Trib Total Media. He can be reached at 724-836-6622 or bstiles@tribweb.com.

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