Vivid Photography opens on Clay Avenue
By Margie Stanislaw
Published: Thursday, May 16, 2013, 8:01 p.m.
Vivid Photography, a photography studio with an upscale look, opened on Clay Avenue in March.
The business is owned by Seton Hill graduate Allison Sinisi, who hails from Altoona and moved to Westmoreland County when she enrolled at the university.
She graduated in 2009, with undergraduate degrees in marketing and studio arts. Upon graduation she moved to Florida for a year where she worked for a large marketing firm, but returned and earned a master's in business administration at Seton Hill.
In July 2011, Sinisi opened Vivid Photography and she began doing family portraiture including newborn babies and moms. Last year she expanded into wedding photography, and this is her current niche. She has 20 weddings booked for 2013 already and has done no marketing —all of her wedding business has been by referral.
Because the wedding photography has become so successful, she brought on photographer Melynda Butler to assist with the wedding end of the business.
To make wedding photographs special, Sinisi follows her brides on Pinterest, a social media website that allows members to “pin” or share photos, recipes, hobbies and other special interests.
“I use Pinterest as a tool and it gives me an idea of what the brides like and how to shoot their wedding,” said Sinisi. “I make an album for the brides on my phone for that day.”
In addition to family portraiture in her studio and weddings, Sinisi also does intimate female portraiture, a genre which has enjoyed an upsurge in popularity recently. She has an on site hair and make-up stylist who “does a very good job,” she said. One of her recent sittings was for a young woman whose boyfriend was overseas. This type of photography is also popular for one year anniversary presents, and gifts from wives to husbands.
Vivid Photography has a Facebook page where there is always a monthly special. One such special was “Mommy and Me,” which included a 30-minute session with Butler, five fully edited images and printing rights for $50.
In the future, Sinisi hopes to do some kind of a pet photography day at Twin Lakes Park, so potential customers who are interested in getting dogs, cats or other animals photographed should keep an eye on Vivid's Facebook page.
“It is a prime hub,” Sinisi said of Jeannette. She lives in Delmont. “A lot of my business is from Pittsburgh and Greensburg and this is a great location, and the size of the studio is great too.”
Vivid Photography is available for events such as baby showers, birthday parties and product shots, as well as family portraiture, and boudoir photography. Hours are by appointment only. Call 724-989-9340 or 724-600-6119 or visit http://vividphotographypa.com for more information.
Margie Stanislaw is a freelance writer.
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