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Latrobe Area chamber's inclusion of Laurel Valley members a no-brainer

| Tuesday, May 6, 2014, 5:14 p.m.
New logo for Greater Latrobe Laurel Valley Chamber of Commerce
New logo for Greater Latrobe Laurel Valley Chamber of Commerce

Given the Greater Latrobe community's many municipalities, businesses and the school district, a decision was reached to rename the chamber of commerce and revamp its logo, said President David Martin.

The Latrobe Area Chamber of Commerce recently changed its name to the Greater Latrobe Laurel Valley Chamber of Commerce to better represent its members.

“It was a way to reach out to other areas within our footprint and come up with a name that was inclusive,” Martin said. The chamber will include members from Latrobe, Unity, Derry Township, Youngstown, Derry Borough, New Alexandria, Blairsville and the Ligonier Valley.

Martin said the “Laurel Valley” portion of the name comes from a proposed highway project —the Laurel Valley Connector — which would include a slip exit off the Pennsylvania Turnpike at Route 981 in Mt. Pleasant Township and improvements to Route 981 from the turnpike to the intersection of Route 30 at Arnold Palmer Regional Airport.

“It was something we could wrap our arms around and define going forward,” he said.

The chamber hopes to accommodate businesses involved with the Ligonier Valley Chamber of Commerce as well, Martin said.

“I think it's a great relationship,” he said. “We have nothing but respect and lots of love for people in Ligonier.”

Martin said he wants the chambers to complement each other and work together.

“This was by no means was to infringe or step into Ligonier,” he said. “We hope this leads to working with them more, not less.”

Holly Mowrey, executive director of the Ligonier Valley chamber, said both organizations have common objectives with good communication between them.

“We all share the same goals for our members to find value in their chamber and to have a positive impact on our communities,” she wrote in an email.

In addition to the new name, the chamber has adopted a colorful new logo in the form of a tree with watercolor branches.

The logo is meant to show the different communities represented by the organization, with the branches coming together to form the Greater Latrobe area, Martin said.

“You start with a palette and it doesn't look like much, but when you put it on a canvas, it turns into something beautiful,” he said.

Plans include a “Neighborhood Card” discount program for members and a revamped website, along with a decal program featuring the new logo so businesses can show off their membership to customers, Martin said.

“We're anxious to see a lot of our trees pop up in storefronts and windows all over our area,” he said.

Stacey Federoff is a staff writer for Trib Total Media. She can be reached at 724-836-6660 or

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