Ligonier-based visitors bureau announces contest winners
The Laurel Highlands Visitors Bureau's 10th photo contest generated more than 800 digital entries.
To mark the anniversary, the bureau increased the prize money awarded to the winners of two categories, “People and Animals” and “Landscapes and Attractions.”
“The adage, ‘A picture is worth a thousand words,' couldn't be more true when I look at the photo contest entries. These photos are inspiring and beautifully represent the region's natural landscape and fun places to visit,” said Julie Donovan vice president of public relations for the bureau .
Donovan said the photo contest was launched in 2003 for two reasons. First, to increase its photo library for marketing purposes.
“The contest has enabled the marketing team to use authentic Laurel Highlands places and landscapes in our consumer ads, Annual Destination Guide and on www.laurelhighlands.org,” said Donovan. “For example, the cover of the 2013 Laurel Highlands Destination Guide was a 2012 photo contest entry.”
The dramatic photo was taken at Baughman Rock Overlook in Ohiopyle State Park and offers a sweeping view of the Youghiogheny River Gorge.
“We wanted potential visitors to be inspired by that photo and other contest entries and want to visit the Laurel Highlands and see landscape and places first hand,” Donovan said.
The second goal was to encourage visitors to share the photos they had taken of their favorite activities and landscapes.
“Who doesn't love to show friends and family vacation photos?” said Donovan. “The contest allowed us to receive amazing photos that were taken from the amateur photographers' perspective. Maybe they hiked miles on a challenging trail to capture a breathtaking view or submitted a photo of their kids' having fun at one of the region's attractions.”
Donovan said when the contest began, it was before the digital era, so entries had to be 8” x 10” photos.
“The first several years we were thrilled to receive several hundred entries. We received a record 860 digital entries for the 2013 contest,” she said.
Internally, the photos are used on pieces that are distributed to partners and stakeholders such as the Laurel Highlands Annual Report and Membership Benefits Guide and well as traditional advertising campaigns including billboards and print ads.
The photos are also used for digital marketing from online banner ads to consumer E-Newsletters, and throughout www.laurelhighlands.org.
Donovan said the bureau is currently redesigning its website. The new website is scheduled to launch in late spring 2014 and will feature many of photo contest entries.
“People and Animals” include: first-place: Brenda Schwartz, Hidden Valley — Donegal Lake, Stahlstown; second-place: Bradley Fisher, Jennerstown — Fort Ligonier; third-place: Josiah Brown, Ashland, TN, — Fisher Road, Jennerstown.
“Landscapers and Attractions” winners include: first-place: Charlotte Pletcher, Somerset — Somerset Historical Center; second-place: Kurt Miller, Pittsburgh — Fallingwater; third-place: Clare Kaczmarek, Latrobe, — Rolling Rock Farms.
The photos are currently being exhibited in the hotel lobby at Seven Springs and in the gallery at Nemacolin Woodlands Resort. Both exhibitions will be up through Sunday.
The winning photos are also available for viewing at www.laurelhighlands.org/photocontest.
Deborah A. Brehun is a staff editor for Trib Total Media. She can be reached at 724-238-2111 or firstname.lastname@example.org.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Ligonier’s summer concert series opens 66th season May 24
- Wellness Center marks 1 year in Ligonier Valley
- Ligonier chamber plans inaugural ‘Duck Dash’ at Idlewild
- Citing lack of trust, Ligonier Township Supervisor resigns
- Ligonier’s Friendship Park to be refurbished next year
- Memorial Day service to be conducted on Ligonier Diamond
- Ligonier Valley chamber names new executive director
- No school tax increase in Ligonier
- 14th SAMA Garden Party features fishing theme