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Bosse quietly takes reins at WEDO

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Monday, April 29, 2013, 1:06 a.m.
 

A change occurred quietly at McKeesport radio station WEDO last winter.

Longtime general manager John James retired on Jan. 16.

“He really didn't want anyone knowing,” new general manager Jeremy Bosse said Thursday of his predecessor's departure from the station.

“I've been working for the company for almost eight years as an audio engineer,” Bosse said. “John had discussed with the owner (Judith Baron) that I would be a good candidate for his replacement.”

James could not be reached for comment.

Bosse does not foresee a whole lot of change in the station's mix of religion, oldies, ethnic music, health talk and old-time radio.

That mix now includes a double shot of Sal Patitucci's Radio Italia, Monday through Saturday from 3-4 and 6-7 p.m.

Bosse is eyeing a return to McKeesport's annual International Village festival.

“I'm going to try to see if we can pull something together for this year,” Bosse said. “I think it is important to be a part of that.”

He does not foresee extending WEDO's dawn-to-dusk limit.

“It would be pretty difficult to obtain a license for a translator” — such as those for WKHB-620 on FM 94.1 and WKFB-770 on FM 97.5 — he said.

“The window of opportunity from the Federal Communications Commission has been narrowed down and there are no open applications or enrollment at this point,” Bosse said.

WEDO was signed on in 1947 by Tri-City Broadcasting. During the 1960s, it was Pittsburgh's CBS Radio affiliate.

In 1972 WEDO was sold to Baron and her late husband Ralph, who did business as 810 Inc. In 1982 James became the station's general manager.

In 1995, Mrs. Baron put 810 Inc. into an irrevocable trust. In 2008 and 2009, WEDO was placed with a broker who tried to sell it for $1.75 million, but there were no takers.

“As of right now it is not publicly listed for sale,” Bosse said.

Bosse, who turns 32 next week, grew up in Penn Hills. He took computer courses at Community College of Allegheny County but had a dream of being a disc jockey.

“I just happened to meet a person at another job that I was working at who had a relative who worked for WEDO,” he said.

Bosse called James, who said nothing was open.

A year later, when a friend told him of an opening at WEDO, Bosse called James, who brought him in for an interview within a day or two. A day after that, July 15, 2005, Bosse was on the air.

In 2007 Bosse briefly operated the board on Sundays at WKHB and WKFB, Robert Stevens' North Versailles Township AM stations.

“He had offered me a bigger, fuller position, but at the time I decided to stay strictly working at WEDO,” Bosse said.

Bosse, as Jeremy King, returns to a summer gig on WEDO Saturdays from 7-8 p.m. starting May 4, with big band, jazz and swing music from the 1930s to the present.

Patrick Cloonan is a staff writer for Trib Total Media. He can be reached at 412-664-9161, ext. 1967, or pcloonan@tribweb.com.

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