WZUM returns to airwaves
WZUM was reborn on the Fourth of July.
With a rhythm-and-blues oldie format reminiscent of one of the formats of the early WZUM-1590 in Carnegie, Braddock-licensed WZUM-1550 signed on Thursday at 6 a.m. from Bloomfield studios.
“We still have a lot of technical issues to work out and clean up but it is airworthy,” said Ed DeHart, a partner in AM Guys LLC, owners of the new AM 1550.
The new WZUM calls itself “the heart and soul of Pittsburgh,” broadcasting with 1,000 watts by day, four watts at night covering the Turtle Creek Valley.
Its music features artists ranging from the Jackson Five to the Fifth Dimension to Stevie Wonder. The station also plans to stream its programming on a website.
“Many people will remember the call and hopefully the early period of the old WZUM's life when WZUM played what was then current R&B hits,” DeHart said. “The early days will be automated. As we mature, the plan is to add more local announcements and programs.”
AM Guys LLC bought the former WLFP-1550 earlier this year from Business TalkRadio Network for $14,515. A station has operated on AM 1550 for the Braddock area since 1947.