Allegheny Health Network unveils new brand logo in Jefferson Hills
By Carol Waterloo Frazier
Published: Thursday, July 11, 2013, 3:41 a.m.
Employees and visitors at Jefferson Regional Medical Center had a chance to see the Allegheny Health Network brand that was introduced on Wednesday.
Jefferson is one of seven hospitals in the Allegheny Health Network marking the new colors and logo.
“This brings together a single brand for the network of providers and hospitals Highmark partnered with in the community,” Jim Cooper, senior executive vice president at Jefferson Regional, said.
He said the facility will maintain its name in the network, which has more than 2,000 physicians.
Employees, volunteers and medical staff had a chance to attend one of three gatherings to see the new brand, and new signage was displayed throughout the hospital.
“We are showing that we are committed to patient care,” Cooper said, “and we wanted to spend the day telling our employees and visitors all about it. We are proud to be a part of the Allegheny Health System.”
In June, Jefferson Regional and Highmark took steps to pursue a strategic partnership they said will “enable both organizations to continue to provide patients with quality health care at affordable costs.”
Allegheny Health Network was established by Highmark when the state Insurance Department approved the insurance company's acquisition of West Penn Allegheny Health System in March.
“Today is another significant step forward in the establishment of Allegheny Health Network as the region's premiere health care provider,” Dr. William Winkenwerder, president and CEO of Highmark, said.
“Our brand rollout marks the start of a long conversation we will be having with the community about why Allegheny Health Network is uniquely capable of providing the high-quality, affordable health care choices that are so vital to the future of health care in our region and beyond,” Winkenwerder said.
Jefferson Regional is embarking on four major construction projects, two of which will result in new service initiatives.
One involves women's services, including obstetrics. “It's a big deal for a hospital to open an OB unit,” Cooper said. “Plus, we will have a full range of subspecialty services, including a GYN oncology surgeon who recently joined our staff.”
Construction on that project is expected to begin in 30-60 days and be completed within 14-18 months.
The hospital will construct a comprehensive cancer care center that Cooper said will include all oncology surgeries as well as radiation and chemotherapy treatments.
“We have some elements now but we will be full range” when the project is completed in 12-16 months, he said.
The two other construction projects include a new emergency department facility and a 40 percent expansion of the Bethel Park campus.
Carol Waterloo Frazier is an editor for Trib Total Media. She can be reached at 412-664-9161, ext. 1916, or firstname.lastname@example.org.
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