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Shop Demo Depot has ideas for growth

| Wednesday, Nov. 7, 2012, 9:42 p.m.
Mt. Pleasant Journal
Members of the Shop Demo Depot volunteer marketing committee met Wednesday, Oct. 31, 2012 at the business located at 1 Cooks Way in Mt. Pleasant. Pictured (from left) are Jane Sibenaller; Judy Eans; Jack Brown, an official of Westmoreland Community Action; Barry Gaetano, a member of the WCA board of directors; and Kim Giles, manager of Shop Demo Depot. A.J. Panian | Mt. Pleasant Journal

Jack Brown knows that bringing a good idea to life can often cost money.

That's why Brown — director of community services of the Greensburg-based, nonprofit Westmoreland Community Action (WCA) — is looking for volunteers to help produce quality, cost-efficient ideas designed to improve the overall profile and impact of Shop Demo Depot in Mt. Pleasant.

Such is the purpose of a new volunteer marketing committee being formed within the nonprofit organization which accepts tax-deductible donations of surplus and reusable building supplies from businesses, manufacturers and the general public.

Proceeds from Shop Demo Depot benefit WCA programs throughout Westmoreland County.

“The reason I brought this committee together is to have a group of volunteers in which everybody has different ideas to enhance our exposure and our customer base,” said Brown at a recent committee meeting held at the organization's site at 1 Cooks Way in the borough.

Currently, the committee formed by Brown has a total of eight members, including:

• Jeff Landy — Mt. Pleasant Borough manager;

• Ellen Keefe — Westmoreland Cleanways;

• Barry Gaetano — WCA board member;

• Jane Noel — Computers Made Easy;

• Jane Sibenaller — Public Relations and Marketing Counsel;

• Judy Eans — Comcast Spotlight;

• Terri Yurcisin — Westmoreland County Dept. of Planning & Development;

• Kim Giles, deconstruction manager at Shop Demo Depot.

“I'm hoping for major guidance from the committee members themselves. We're looking for ideas on how to promote Demo Depot, and not just to expand the customer base,” Giles said. “We also want to attract donations of products which would otherwise go to the landfill, which in turn would help the environment and benefit WCA programs.”

Brown said he would like to see continued member growth on the committee.

“We're actually looking to have a 14-member board, so there are six more spots available at the table,” Brown said.

Marketing tools which Shop Demo Depot has already put to use include its website,, Craigslist and Facebook.

The committee's next meeting is scheduled for noon on Nov. 28.

Those interested in attending are asked to call Rene Mulroy at 724-552-0491 or

A.J. Panian is a staff editor with Trib Total Media. He can be reached at 724-547-5722 or