Share This Page

North Huntingdon hopes to brand itself to attract more development

| Wednesday, July 23, 2014, 9:00 p.m.

North Huntingdon officials are seeking the public's input as they begin implementing a consultant's recommendation that the municipality do a better job of promoting and marketing itself to stimulate economic development.

“Our goal is to create a cohesive, consistent message from the township when we communicate with potential business investors,” said Michael Turley, the municipality's assistant manager. “But before we can do that, we all need to all be on the same page about what the message is and how it's conveyed.”

The idea of creating a “brand” for the township was among a dozen recommendations made by North Side-based Fourth Economy Consulting, which conducted a four-month analysis to help municipal officials develop short- and long-term economic-development strategies.

The analysis included a series of discussions with local officials and business leaders; visits to key industrial, commercial and residential sites, as well as schools and parks; and the collection of demographic and economic data.

Fourth Economy's report suggested that those individuals outside of the immediate area of North Huntingdon do not know where the township is located.

“However, when you say ‘Irwin or ‘Norwin,' most people can relate to or identify the general area. While this may be considered a challenge, it has not necessarily impeded North Huntingdon's ability to attract new investment and residents,” the report said.

To help develop a branding and marketing strategy, residents are being sought to serve on a working group that will include elected officials and business leaders.

A questionnaire on the township's website — www.nhtpa.us — is being used to gather information and help identify potential members for the working group.

“We put the survey up because we feel that it's very important that we (municipal officials) aren't doing this all by ourselves,” Turley said. “The public should be involved in helping us steer the process, so, hopefully, the survey will give provide us with direction.”

Commissioner Tony Martino, who has volunteered to serve on the working group, said the idea of creating a coordinated message is vital to the municipality's efforts to attract business.

“The people who know about North Huntingdon know that it's a great place,” Martino said. “So putting our township out there to the county, state and beyond could help us entice some businesses to at least consider us when they are looking to expand.”

Tony LaRussa is a Trib Total Media staff writer.

TribLIVE commenting policy

You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.