3 Lakes Golf Course seeking votes in Super Bowl ad contest
By Patrick Varine
Published: Friday, Oct. 11, 2013, 1:18 p.m.
Keeping better tabs on their finances has given a local golf course a shot at landing one of most coveted advertising slots of all time.
Three Lakes Golf Course, on Saltsburg Road, is angling to become one of 20 semifinalists in Intuit's “Small Business, Big Game” promotion. Intuit owns Quickbooks software, which 3 Lakes uses to help manage its finances.
The winner of the contest, chosen from a list whittled down by Intuit employees and ultimately voted on worldwide, will receive a free 30-second ad during the 2014 Super Bowl.
The average cost of an ad during the 2013 Super Bowl was $4 million, according to Forbes magazine.
In order to promote their business, 3 Lakes Internal Auditor Megan Hawk worked with employees to create a short video promoting the course and what it has to offer.
“It's a really goofy video that's meant to show off that this isn't your old, stuffy country-club golf course,” Hawk said. “We're trying to grow the game, get more young people involved and show that golf is a lot of fun.”
Hawk recruited her children, Andy and Sophia, to tell what she described as a “super-corny joke” during a scene shot in the course's pro shop. A friend of Hawk's, Kaytie Labik, shot a scene in which a nervous bride unsuccessfully attempts a golf-cart hijacking.
Labik, 19, of Trafford, steals a cart in the video but ends up wrecking. Hawk said Labik has a “natural clumsiness” that lent itself to the proceedings even better than they'd hoped.
“She told me to fall out, and at first, I thought it was going to look fake,” said Labik, who admits that she is quite a bit accident-prone. “She wanted me to hit the ground and roll. I didn't realize the grass was wet, though, and I ended up faceplanting on the ground.”
Click on the following link to view the promotional video for 3 Lakes: http://www.youtube.com/watch?v=Bp834Yf1dTk
Patrick Varine is an editor for Trib Total Media. He can be reached at 412-320-7845 or firstname.lastname@example.org.
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