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Advertising options considered by Penn-Trafford Area Recreation Commission

| Wednesday, Feb. 6, 2013, 9:02 p.m.

Penn-Trafford Area Recreation Commission members are considering some new advertising avenues, especially to boost awareness of its one-time events.

The organization's board and employees are reviewing their options for buying full-page ads in local newspapers or regional coupon fliers. The cost might be capped at $200 per ad.

The option comes as PTARC's general account balance is up to about $52,300, which is nearly $12,000 more than at this point last year. Part of that increase is because of savings on health insurance for PTARC's lone full-time employee and reduced printing and postage costs.

Cheryl Kemerer, director of PTARC, suggested the additional advertising this week to supplement the organization's seasonal activity guide, which was mailed to more than 11,000 homes at the end of December.

PTARC officials have been trying to identify ways to increase the organization's profile, particularly after a decline in registrations last year.

The organization cancelled 74 of the 168 classes, programs or events it opened for registration last summer and fall.

So far this year, the 474 registrations are up about 6 percent from the first part of 2012.

Kemerer said preschool and youth and teen programs increased a little, while the adult program registrations are about the same as last year.

One new program planned for the spring and summer is the Westmoreland County Adult Women's Softball League, which also will accept registrations from women in the Latrobe-Unity, Hempfield Township and Murrysville areas. Some of the games will be played at Penn-Trafford High School, Kemerer said.

Two other events are being offered for the first time, a chili and golf tournament on March 23 at the Club at Blackthorne in Penn Township and a comedy fundraiser on April 13 at Pluma Restaurant in Irwin.

Chris Foreman is a staff writer for Trib Total Media. He can be reached at 412-856-7400 ext. 8671 or cforeman@tribweb.com.

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