Plan to market Trafford could coincide with bridge opening
By Chris Foreman
Published: Wednesday, April 24, 2013, 9:00 p.m.
When the new Trafford Veterans Memorial Bridge reopens, Trafford Council wants to roll out the red carpet to invite diners and shoppers back into town.
Borough officials last week began to formulate a plan for a dedication of the bridge by choosing insurance agent Larry George to head a committee. George, whose business is on Cavitt Avenue, has served as the borough's Memorial Day parade marshal in the past.
Construction on the new bridge that will reconnect Trafford to Monroeville along Route 130 began last April. The state Department of Transportation last week estimated the $11 million project will be completed in December, one month later than originally scheduled.
“It should be on us to make sure people know you can cross the bridge again and come to our businesses,” Councilman John Daykon said.
Renee Cappetta, the president of the Trafford Economic and Community Development Corp., lauds the new bridge as a significant step toward the borough's revitalization.
Though the detour — which directs motorists to use Forbes Road — adds a couple of miles to a trip into Trafford from Monroeville, Cappetta said she doesn't think the bridge closure has deterred many people from spending money downtown in Trafford.
“A lot of people that come here; that's their destination when they get in their car and leave home,” said Cappetta, the owner of Parente's Ristorante.
But Dom Pecora, who moved Dom's Pizzeria into a bigger space on Cavitt Avenue in February, said he has heard from some of his delivery customers that they're waiting for the bridge to open before coming to his new restaurant.
“If we weren't an established business already, nobody would have made it through (downtown), I don't think, because our exposure is so limited,” said Pecora, who has been in business for four years.
He said Trafford's business district becomes quiet after 6 p.m. on most evening.
“If somebody new had opened up, they might have closed already.”
Chris Foreman is a staff writer for Trib Total Media. He can be reached at 412-856-7400, ext. 8671, or email@example.com.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Penn-Trafford High School project to take 2 years
- Penn Middle School student, 13, charged with terroristic threat, harassment
- Trafford’s long-vacant ‘bank building’ sold for $15,000
- Former official suggests senior housing for Trafford lot
- Trafford seeks grant, loan to upgrade sewage system
- Manor not interested in Hempfield recreation offer