Plum strives to beef up image with catchy tagline
Murrysville is the “Gateway to Westmoreland County.”
Cranberry Township is “built for you.”
Plum officials are looking to come up with their own community tagline to demonstrate what the borough has to offer as both a place to live and do business.
“We are rebranding Plum,” Manager Michael Thomas told members of the newly organized economic development committee led by Councilman Dave Vento. “Many communities have a tagline to promote the community. We are trying to come up with one.”
Thomas said the idea for a tagline came about as officials began talking about erecting new signs welcoming motorists to the borough following the recent designation of Plum as the fifth affordable place to live in Pennsylvania, according to a ranking system published last month by Movoto.com
The study factored adjusted median income, unemployment rank, utility costs, food costs, median home price and miscellaneous costs such as restaurants and entertainment.
The ranking is the second major designation for Plum in the last couple of years.
Neighborhood Scout, a neighborhood search engine designed for home buyers and movers, designated Plum as one of the 100 safest cities in America in both 2012 and 2013.
“It goes to show what a great asset Plum is in being safe and affordable,” Plum Mayor Richard Hrivnak has said. “The community has known it for a long time.”
Plum officials plan to include the designations of the borough as safe and affordable on welcome signs at the entrance points of the borough.
Thomas said the information also will be placed on new letterhead.
The manager challenged the members of the economic development committee to come up with a tagline.
“I'm giving you homework,” Thomas said.
Cranberry communications Specialist Cindy Marzock said an outside firm, Marketspace Communications of Cranberry, created the ‘built for you” tagline in 2010.
“We wanted to convey the character of the township, something positive that would appeal to the demographics and that people could relate to,” Marzock said.
Cranberry has built upon the theme to include it in various capacities such as recreation, “built for fun;” retail, “built for shopping;” and commercial development, “built for business.”
“It brings a whole sense of community into the picture,” Marzock said. “It is the perfect tagline for us.”
Marzock said she didn't have the cost of hiring Marketspace in her record, and Marketspace declined to disclose how much it charged Cranberry.
Pam Peters, president of Marketspace Communications, said the company developed a tagline and basic brand guide, and Cranberry ran with it.
“They have used it very well,” Peters said.
In another development, Vento is starting a business highlight segment at the council meetings that are televised on the borough cable television stations throughout the month.
Vento said businesses each month will have the opportunity to give a short synopsis about their services.
“It is a commercial that runs for a month for your business,” Vento said.
Committee member Matthew Smith suggested members during next month's meeting look at the borough's comprehensive plan to identify areas that would be best to promote economic development. Members thus far want to explore the Route 909 corridor and the Barking area that is adjacent to the Allegheny River.
The next economic development committee meeting is scheduled for 7 p.m. on June 16 in the council conference room at the borough building, 4575 New Texas Road.
Karen Zapf is a staff writer for Trib Total Media. She can be reached at 412-856-7400 ext. 8753 or firstname.lastname@example.org.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.