Quaker Valley adopts new policy to expand corporate sponsorships, donations
As state and federal funds dry up, some school districts are looking at naming rights, sponsorships and donations as new ways of keeping programs running.
Quaker Valley School District became one of the latest districts to adopt a commercial activities policy in an effort to expand on sponsored opportunities.
And while there are no plans for, say, Target Field at Chuck Knox Stadium or Starbucks Theatre at Quaker Valley Middle School, the new policy approved earlier this month will allow for corporate and individual sponsorships to be considered more frequently, Superintendent Joseph Clapper said.
“It's really about alternative funding sources, and an opportunity for groups or businesses to contribute to the operations of the district — in particular co-curricular activities they could support,” Clapper said.
“I'm hoping agencies, groups (and) corporations will be willing to reach out, but I must admit we will be seeking this out as well.”
Schools could be more open to these deals as traditional funding sources slow, district spokeswoman Tina Vojtko said.
“Clearly, it's a challenging time for public education, so we do need to be a bit more creative,” she said. “School districts, in general, are going to see more support coming from private sources.”
Seneca Valley School District became one of the first area districts in 2006 to approve a corporate sponsorship with the naming rights of the school's football field — NexTier Stadium.
Since then, the Butler County district has expanded advertising opportunities to include the district's electronic newsletter, printed calendar and website.
In 2011, Ambridge Area approved a 10-year agreement to rename its football field the Ambridge Shop ‘n Save Field at Moe Rubenstein Stadium.
That agreement helped salvage some of the district's sports teams.
In Quaker Valley, sponsorships of $2,500 or more would require board approval, Clapper said.
Private gifts already occur at Quaker Valley as individuals and others regularly offer various donations, Clapper said.
He cited the $60,000 wellness center at Quaker Valley Middle School as an example of donations.
“All of that equipment was totally funded from the outside — no taxpayer money,” Clapper said.
Bobby Cherry is a staff writer for Trib Total Media. He can be reached at 412-324-1408 or firstname.lastname@example.org.
Add Bobby Cherry to your Google+ circles.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.