Village Green prepare for first Sewickley Chocolate Walk
By Bobby Cherry
Published: Wednesday, Feb. 6, 2013, 9:01 p.m.
Sewickley might not be the first town people think of when thinking of chocolate, but it won't matter Wednesday, as Village Green Partners prepares to host its first Chocolate Walk.
The family-friendly Valentine's Day-focused event will include more than a dozen businesses offering treats to those taking part, Village Green Partners co-founder Jennifer Markus said. She's hoping business owners will be a little more crafty than a bag of M&M's, though, Markus said.
“They can get creative,” Markus said. “We did encourage them not to go out and buy Hershey Kisses and Snickers.
“If they want to just buy something, we're encouraging them to go with Cocothé or Village Candy, both of which are providing discounts to businesses who buy from them. But they can also make their own thing, if they want to do maybe a chocolate martini or chocolate covered strawberries.”
It's not known what types of chocolate-themed treats store owners will offer, Markus said. But the business owner with the most popular chocolate display will win a social- media-themed package from Village Green.
In addition, one visitor whose map is turned in at the end of the event will win a tea and chocolate basket, Village Green social media manager Alex DeLoia said.
The Chocolate Walk is organized similarly to other Village Green-hosted events, such as last year's Soup Crawl, where event-goers visited various locations tasting different soups, Markus said.
“It's really to get people in the stores, celebrate the town and do something fun for Valentine's Day,” she said.
Other promotions are planned throughout the year, including a summertime outing that is expected to include burgers and beer tasting, Markus said.
“We're trying to get events more spread across the calendar,” she said.
While events such as the Wine Walk cater to those ages 21 and over, Village Green leaders said, unlike wine, chocolate can be enjoyed by a variety of age groups.
“It's a fun thing to do if you're single, and you have a group of girlfriends,” DeLoia said. “Then you stop at one of the restaurants, have a glass of wine and dinner, then you do the Chocolate Walk. You can also do it with your family or your significant other, so it's a cool concept because it doesn't really speak to one demographic.”
Bobby Cherry is a staff writer for Trib Total Media. He can be reached at 412-324-1408 or email@example.com.
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