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Night Market premiers Friday in Sewickley

| Tuesday, June 11, 2013, 7:28 p.m.

Imagine an open-air, nighttime shopping experience in Sewickley.

Visitors on Friday and two additional nights over the next three months won't have to imagine anymore, as many retail shops in the business district will take part in Night Market — an initiative aimed at creating a “fun and festive outdoor shopping experience,” Village Green Partners spokeswoman Alex DeLoia said.

“We wanted an event that was going to encourage people to shop locally and support the businesses in the Village,” she said.

More than 25 stores will display goods from inside their shops on tables and under tents along a portion of Beaver Street from 5 to 9 p.m.

“Obviously not everything they sell is going to be outside,” DeLoia said. “The idea is to get shoppers to see what they have and then go inside their stores.

“The main idea is to create an awareness of what's here.”

The European-style venue also will include café tables for restaurants to serve food.

“It's going to be a cool environment,” DeLoia said.

The concept is used elsewhere, including through the Pittsburgh Downtown Partnership and an event in Philadelphia — with both events featuring local art, music and food.

In addition, regularly held night markets are popular in cities across Asia and Europe.

Events such as this help Sewickley to be a “shopping destination,” Rosewood Boutique owner Kathryn Richardson said.

“As a business owner, you depend not only on your local Sewickley neighbors but also the greater Pittsburgh area for support,” said Richardson, who also has a shop in Mt. Lebanon.

“We want to give people who can't make it during the week a chance to come out, shop our town and see how many new stores and restaurants we have to offer.”

No vendors from outside of the business district are invited to participate, DeLoia said.

“It's strictly Sewickley,” she said.

Bobby Cherry is a staff writer for Trib Total Media. He can be reached at 412-324-1408 or rcherry@tribweb.com.

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