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Sewickley Academy 'pinned' among top Pinterest brands

| Wednesday, June 4, 2014, 12:01 a.m.

In between sparkly jewelry, do-it-yourself projects and dream vacation getaways are nine unlikely brands “rocking” Pinterest, one media publishing expert says, including one in the Sewickley Valley.

Among those nine brands effectively using the social media site, Contently Editor Joe Lazauskas named last month in a post at marketing platform HubSpot are General Electric, Lowe's and The Weather Channel.

Landing in the No. 9 spot — among mostly large and well-known entities — was Sewickley Academy, the private pre-kindergarten through 12th grade school in Edgeworth.

“Most kids don't like going to high school; most parents really don't like paying thousands of dollars for their kid to attend high school,” Lazauskas, a technology and marketing journalist, wrote in a section about Sewickley Academy.

“Yet, those are the two constituencies that a private school serves.

“But Sewickley Academy ... raises spirits brilliantly through Pinterest.”

Sewickley Academy admission and financial aid Director Brendan Schneider said he was surprised when he discovered the accolade.

“I was completely shocked,” Schneider said. “We've worked hard with Pinterest. We've seen our traffic grow from Pinterest to our website.”

Schneider isn't quite sure how Lazauskas discovered the academy's Pinterest page or his reasoning for placing the school among organizations such as Random House, Sharpies and Texas A&M.

“I can't put a finger on why he picked us,” he said.

“That's why it's really fun. Our name with some of those big brands was pretty humbling.”

Lazauskas didn't reply to a request seeking comment.

Schneider said the academy has found its use of Pinterest successful.

“The success we've had from it is because we've tried to be helpful,” he said. “We haven't necessarily made it about Sewickley Academy.”

Posts Schneider makes to the academy's Pinterest page are about the school, the community, recipes, quotes and education, among other topics.

Schneider said he tries to add new content a few times a week, but concedes it is “not as much as I would like because we do have all of the other (social media) channels.”

Bobby Cherry is an associate editor for Trib Total Media. He can be reached at 412-324-1408 or rcherry@tribweb.com.

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