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Yogurt shops open in South Hills

By Brittany Goncar
Wednesday, July 10, 2013, 9:00 p.m.

The South Hills is home to two new frozen yogurt stores in Brentwood and Whitehall boroughs.

The TCBY on Brownsville Road opened June 14 and celebrated its grand opening June 29.

“I was passing through Brentwood and saw the sign that says, ‘Welcome to Brentwood — a Walking Community,'” said owner Ritesh Patel, 35, Bethel Park. “I thought it would be a good family-owned business where families can come in and lounge.”

The store features a variety of frozen yogurt and toppings, including Greek yogurt. The store is self-serve, allowing customers to make their own custom treats.

The Brownsville location is the largest of its chain and offers a large seating area.

Sincerely Yogurt is also new to the South Hills. Located in Caste Village, the Pittsburgh-based company also offers a variety of yogurts.

Mike and Kim Matthias of Bethel Park both grew up in Brentwood and thought the yogurt shop would be a good way to give back to the community.

“I love that aspect of being involved with something that started in this area and can expand from there,” Mike Matthias, 38, said. “We are trying to be community-based by being involved with the local chambers of commerce, youth athletics, schools.”

The couple opened the store on May 17. They also own a store in South Park.

Some options that are different from other yogurt chains are smoothies and milkshakes with protein and energy booster add-ins.

Sincerely Yogurt also strives for a family atmosphere with indoor seating for 40 people and outdoor seating, tucked away on the far end of Caste Village.

“We try to have an old ice cream shop flavor to it,” Matthias said.

Brittany Goncar is a staff writer for Trib Total Media. She can be reached at 412-388-5803 or



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