Share This Page

Yogurt shops open in South Hills

| Wednesday, July 10, 2013, 9:00 p.m.
Randy Jarosz | For The Tribune-Review
Sincerely Yogurt, new to the South Hills, offers a large, open and colorful place to hang out and enjoy a sweet treat in its Castle Village shop.
Randy Jarosz | For The South Hills Record
David Cranmer of Brentwood has to make a tough decision on toppings for his frozen yogurt while visiting the new TCBY shop in Brentwood.

The South Hills is home to two new frozen yogurt stores in Brentwood and Whitehall boroughs.

The TCBY on Brownsville Road opened June 14 and celebrated its grand opening June 29.

“I was passing through Brentwood and saw the sign that says, ‘Welcome to Brentwood — a Walking Community,'” said owner Ritesh Patel, 35, Bethel Park. “I thought it would be a good family-owned business where families can come in and lounge.”

The store features a variety of frozen yogurt and toppings, including Greek yogurt. The store is self-serve, allowing customers to make their own custom treats.

The Brownsville location is the largest of its chain and offers a large seating area.

Sincerely Yogurt is also new to the South Hills. Located in Caste Village, the Pittsburgh-based company also offers a variety of yogurts.

Mike and Kim Matthias of Bethel Park both grew up in Brentwood and thought the yogurt shop would be a good way to give back to the community.

“I love that aspect of being involved with something that started in this area and can expand from there,” Mike Matthias, 38, said. “We are trying to be community-based by being involved with the local chambers of commerce, youth athletics, schools.”

The couple opened the store on May 17. They also own a store in South Park.

Some options that are different from other yogurt chains are smoothies and milkshakes with protein and energy booster add-ins.

Sincerely Yogurt also strives for a family atmosphere with indoor seating for 40 people and outdoor seating, tucked away on the far end of Caste Village.

“We try to have an old ice cream shop flavor to it,” Matthias said.

Brittany Goncar is a staff writer for Trib Total Media. She can be reached at 412-388-5803 or bgoncar@tribweb.com.

TribLIVE commenting policy

You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.