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New video makes a statement for South Baldwin VFC

| Wednesday, April 9, 2014, 9:02 p.m.
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A frame from the department's infamous 2012 gangham-style video, which garnered worldwide attention.

Forget the booty shaking, fire truck dancing and astonishing moments in front of the camera.

The latest video by the South Baldwin Volunteer Fire Company is serious business.

With sirens blaring and lights flashing, the firefighters come together to save a life.

To do this, they rely on their principles of service to the community, leadership, responsibility, brotherhood and the support of friends and family.

“Our beliefs are what we carry with us to every fire, every emergency,” said Marisa DeLuca, 22, of Bethel Park, who helps run the social media for Baldwin Borough's southern-most fire company.

The second video created by members of the South Baldwin fire company — titled “What We Believe In,” and released last month — is much different than the first video they created nearly a year and a half ago.

In October 2012, South Baldwin firefighters released a parody of South Korean rapper Psy's hit song “Gangnam Style,” where six members of the fire company rolled around in fake foam, played on slides and swings in Colewood Park and “dirty danced” on the side of a fire truck.

That video garnered international attention and has more than 760,000 views on YouTube.

After the success of the first video, requests for members of South Baldwin to make another chart-topper poured in, DeLuca said.

People want to see the young men perform firefighter-style versions of the latest hits, including Beyonce's “Single Ladies.” Copyright laws and fears that the songs already had hit their prime kept the members of South Baldwin, Station 104, from making another video, said fire company President Chad Hurka.

“We don't want to flop,” he said.

With new firefighters joining the 50-member company in recent months, DeLuca came up with the idea to instead make a serious video — one that shared the message of what South Baldwin is all about.

“We're trying to show the community who we are,” she said.

The 43-second video also helps to introduce members of the fire company — and the latest junior firefighters that have joined the department — to Baldwin residents, DeLuca said.

“It's nice for the community and the people to know our thoughts and who we are,” said junior firefighter Lee Crowder, 17, a Baldwin High School junior, who has been a member of South Baldwin for two years. “They see more of the background, rather than just seeing us with our lights and sirens coming down the road.”

The “Gangnam Style” video still is viewed by people from Australia, Hungry and Russia, said Hurka, who often walks into a restaurant and gets “noticed” for his role in the video.

Crowder, who was going through the fire academy when his colleagues were creating the “Gangnam Style” video, described the first video as “jaw dropping.”

The second video, though, will help the community get to know more about South Baldwin firefighters, he said.

“Every element in the video is an element in our mission statement,” DeLuca said. “It's also what we want the community to see us as. We're a family.”

Stephanie Hacke is a staff writer for Trib Total Media. She can be reached at 412-388-5818 or shacke@tribweb.com.

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