Field naming rights conditions change in Brentwood
Seeking corporate sponsors — think PNC Park or Heinz Field — for a borough field or facility comes with too great of a risk, a majority of Brentwood Council members said Monday.
And, they said, these places should be named after a person who means something to Brentwood.
“It's about service. It's not about the highest bidder,” Mayor Dennis Troy said.
Councilman Dean Trent, a member of the borough's naming rights committee, said Monday that the committee will recommend tabeling a naming-rights policy. He cited worries that the borough could seek bidders for naming rights for a particular field and not know who ultimately will be the highest bidder.
“We might not want those organizations to be the name of our public park,” Trent said.
Borough parks should be “named after someone who has dedicated tremendously to organizations and/or personal service to the borough for a length of time,” Councilwoman Stephanie Fox said.
After a lengthy discussion, council members unanimously voted to name a baseball field previously known as “Field 2” after longtime Brentwood Athletic Association President James Attanucci.
“I think Jim has done a tremendous job,” Troy said. “Whether you agree with him on everything, that's a different question, but the service that he has provided to this community is the reason why people should have facilities named after them.”
Borough officials worked for years on drafting a naming-rights policy for the municipality that would set guidelines on how a field or borough property could be named. The policy, although long in the works, never was adopted by council, members said Monday.
Councilman Rich Schubert questioned why his colleagues, who as recently as March were pursuing naming rights for borough fields, now have changed their tune.
“This was set up to be a funding for our park, to defer costs from taxpayers,” Schubert said.
Brentwood leaders were using ordinances from other communities that have implemented naming-rights policies as a model, Schubert said.
Schubert questioned why the borough was going to “throw away money” by not accepting funds to name municipal fields.
This move doesn't mean that officials will not have advertisements in the park or allow people to pay for benches to recognize a relative, council members said.
Solicitor John Daley said that public entities must consider the forum — public or private — and be consistent when enforcing naming-rights policies.
“Basically, you're walking a very fine line every time you decide whether you can or cannot name something,” council President Marty Vickless said. “Is that worth the hassle of what we're trying to do here?”
Stephanie Hacke is a staff writer for Trib Total Media. She can be reached at 412-388-5818 or email@example.com.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Future Brentwood Fourth celebrations in jeopardy
- West Jefferson Hills School Board not ready to make changes to student assessment
- Whitehall residents to see property-tax decrease
- Longtime Whitehall deputy chief ends 40-year career
- Baldwin, Whitehall could share costs of tank
- Baldwin Borough, development to work on code solution
- Richter: Caution with email important on public computers
- West Jefferson Hills school board puts off decision on grading methods
- Pleasant Hills native captures USA National Miss PA crown