Brentwood Towne Square hangout Peet's coffee shop to close
Inside the dark wooden setting of the Brownsville Road coffee shop, everybody knows each other.
Peet's Coffee & Tea in Brentwood Towne Square has been a local hangout over the years for Brentwood locals, even when it was known as Caribou Coffee
“It's like Cheers. You see the same people all the time,” said Gary Ball, 67, of Brentwood, who enjoys stops by the coffee shop on a regular basis for a cup of coffee and conversation. “Everybody knows everybody here ... It's a nice place.”
Yet, the specialty drinks and fresh roasted brews at the new Peet's location weren't enough to draw in the crowds and sustain the business, according to company officials. The California-based coffee chain, which replaced Caribou Coffee in October at the leased Brentwood location, is set to close June 1.
The store “hasn't performed to our expectations,” a spokesperson from Peet's in California said in an email. The Brentwood store will close along with five Ohio-based Peet's Coffee & Tea stores as part of an “investment shift” to allow the company to focus more on its 16 other stores in the Ohio and Pennsylvania market, the email said.
The closure will affect between 10 and 12 employees. Those in good standing are eligible to request a transfer to another store, company officials said.
Caribou Coffee, which had the Brentwood location for at least eight years, closed last year. Many Caribou Coffee shops across the country also were converted to Peet's. Other Pittsburgh-area Peet's that went through the conversion will remain open.
“It's sad for the community to lose a place like this,” said Lighann Laur, 29, of Brentwood, who has lived in the borough for seven years and spent many hours with her sister hanging out at the coffee shop when it was both Caribou and Peet's.
Laur often drops her children off at school and then heads to Brentwood Towne Square for a cup of coffee and to do her banking.
“This is very convenient,” said Laur, noting she often brought her family to the coffee shop for hot chocolate on Brentwood's Light Up Night or watched as teenagers socialized with friends at the locale.
Peet's Coffee & Tea was founded in 1966 in Berkeley, Calif., by Alfred Peet.
Stephanie Hacke is a staff writer for Trib Total Media. She can be reached at 412-388-5818 or firstname.lastname@example.org.