Consultants asking businesses about naming the T
By Tom Fontaine
Published: Wednesday, Oct. 19, 2011,
Consultants say they have approached more than 100 groups about buying naming rights to parts of the Port Authority of Allegheny County's T light-rail system.
One group rejected the offer outright, but the consultants are "close (to a deal) with a few," said Tom Rooney of the Houston, Pa.-based Rooney Sports & Entertainment Group. He would not identify the companies.
The Pittsburgh Downtown Partnership hired Rooney and Jim Lauteri of the marketing firm JKLauteri & Associates in Mars to pursue long-term naming rights deals that could include attaching a corporate name to the fare-free zone or individual stations.
Money generated could help extend the T's Downtown fare-free zone to the North Shore and Station Square and make North Shore Connector trains scheduled to begin operating March 25 run more frequently than the rest of the T.
It would cost an estimated $500,000 a year to make the North Shore part of the fare-free zone, and at least $1.5 million a year to including both the North Shore and Station Square while running North Shore Connector trains more frequently, said Lucinda Beattie, vice president of transportation for the Pittsburgh Downtown Partnership.
Port Authority told the partnership it couldn't afford doing either, prompting the partnership to pursue deals.
Downtown Partnership President and CEO Jeremy Waldrup said extending the fare-free zone to the North Shore and Station Square would open up additional — and cheaper — parking for Downtown commuters, decrease traffic congestion in the Golden Triangle and more closely link the three areas.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.