TribLIVE

| News


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Alle-Kiski Medical Center back to Allegheny Valley Hospital name

Daily Photo Galleries

By Rossilynne Skena and Tom Yerace,
Friday, April 22, 2011
 

HARRISON -- Same hospital, new -- actually old -- name.

The hospital in the Natrona Heights section of Harrison is no longer called Alle-Kiski Medical Center by its parent company, West Penn Allegheny Health System.

Instead, it's back to Allegheny Valley Hospital.

That's what many Alle-Kiski Valley residents have called it for years anyway, despite the corporate name change made more than a decade ago.

"We did market research and we found that most folks know us as Allegheny Valley Hospital. There was little brand equity in Alle-Kiski Medical Center," hospital spokeswoman Linda Dalak said. "We had brand equity in that name for 90 years. Alle-Kiski Medical Center never really resonated."

Indeed, said a handful of hospital visitors interviewed at the hospital Thursday evening.

"It's always been 'Allegheny Valley' to me," said Richard Scott of Vandergrift.

The large sign out front of the hospital says Alle-Kiski Medical Center. As do green, cloth banners mounted onto light poles in the parking lot.

Smaller ground-mounted signs include both names.

The signs will be updated gradually, Dalak said.

To be environmentally responsible, she said, already printed materials will be used up, so people may see both names for a while.

All advertising, however, will say Allegheny Valley Hospital.

"It's funny because our employees said, 'You should have asked us, we could have told you,' " Dalak said. "Our employees are very excited; our doctors are very excited because we had 90 years with that name."

The switch is solely a result a market research, Dalak said.

The Alle-Kiski Medical Center, New Kensington campus -- formerly Citizens General Hospital -- will keep its current name, she said. When CGH closed as a hospital and reopened as an urgi-care center, it was known as Citizens Ambulatory Care Center. It was listed last night on the West Penn Allegheny website as AKMC Ambulatory Care Center.

Another hospital within the West Penn Allegheny Health System will also go back to its original name -- Forbes Regional Hospital, formerly West Penn Hospital-Forbes Regional campus in Monroeville.

Tribune-Review staff writer Luis Fábregas contributed to this report.

 

 
 


Show commenting policy

Most-Read Stories

  1. For Steelers, a fight to finish for playoff berth
  2. Pirates enter Plan B with Martin off market
  3. Starkey: No explaining Steelers, AFC North
  4. Leak of grand jury information could cost Attorney General Kane
  5. Pitt beats Syracuse, snaps 3-game losing streak
  6. D.C. charges woman over armed protest
  7. Freezing rain hits Western Pennsylvania, many accidents reported
  8. Islanders outwork Penguins to sweep back-to-back meetings
  9. For Pitt men’s basketball team, trouble in paradise
  10. Egypt’s beleaguered tourism industry bounces back
  11. Springdale Library to pay rent to borough
Subscribe today! Click here for our subscription offers.