Alle-Kiski Medical Center back to Allegheny Valley Hospital name
By Rossilynne Skena and Tom Yerace,
Published: Friday, April 22, 2011,
HARRISON -- Same hospital, new -- actually old -- name.
The hospital in the Natrona Heights section of Harrison is no longer called Alle-Kiski Medical Center by its parent company, West Penn Allegheny Health System.
Instead, it's back to Allegheny Valley Hospital.
That's what many Alle-Kiski Valley residents have called it for years anyway, despite the corporate name change made more than a decade ago.
"We did market research and we found that most folks know us as Allegheny Valley Hospital. There was little brand equity in Alle-Kiski Medical Center," hospital spokeswoman Linda Dalak said. "We had brand equity in that name for 90 years. Alle-Kiski Medical Center never really resonated."
Indeed, said a handful of hospital visitors interviewed at the hospital Thursday evening.
"It's always been 'Allegheny Valley' to me," said Richard Scott of Vandergrift.
The large sign out front of the hospital says Alle-Kiski Medical Center. As do green, cloth banners mounted onto light poles in the parking lot.
Smaller ground-mounted signs include both names.
The signs will be updated gradually, Dalak said.
To be environmentally responsible, she said, already printed materials will be used up, so people may see both names for a while.
All advertising, however, will say Allegheny Valley Hospital.
"It's funny because our employees said, 'You should have asked us, we could have told you,' " Dalak said. "Our employees are very excited; our doctors are very excited because we had 90 years with that name."
The switch is solely a result a market research, Dalak said.
The Alle-Kiski Medical Center, New Kensington campus -- formerly Citizens General Hospital -- will keep its current name, she said. When CGH closed as a hospital and reopened as an urgi-care center, it was known as Citizens Ambulatory Care Center. It was listed last night on the West Penn Allegheny website as AKMC Ambulatory Care Center.
Another hospital within the West Penn Allegheny Health System will also go back to its original name -- Forbes Regional Hospital, formerly West Penn Hospital-Forbes Regional campus in Monroeville.
Tribune-Review staff writer Luis Fábregas contributed to this report.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.