By Tribune-Review

Published: Monday, December 24, 2012, 2:24 p.m.
Updated: Monday, December 24, 2012

McKeesport-based Kings Family Restaurants has agreed to settle a trademark dispute over its customer loyalty program by phasing out the name, “Royal Rewards,” by March 31, 2014, according to a consent decree filed Friday in federal court.

Kings, in April, sued Firepower Marketing Inc. of Blaine, Wash., seeking to preempt the company's claim that Kings' program, which began in 2006, infringed on a “Royalty Rewards” program that Firepower Marketing started offering to restaurants a year earlier.

In the consent decree, which settles that lawsuit, Kings agrees that it won't use “Royal” or “Royalty” in connection with any customer loyalty program. Attorneys and representatives of both companies couldn't be reached for comment.

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