Red Kettle campaign falls short of fundraising goal
Despite collecting more money in its annual Red Kettle campaign than in the previous year, the Salvation Army fell short of its 2012 goal by more than $270,000, charity officials said Wednesday.
“The Salvation Army is grateful for every gift, no matter the size, and we are truly humbled and appreciative of the generosity. But we would still warmly welcome any additional support,” said Maj. William H. Bode, divisional commander of the Salvation Army's Western Pennsylvania chapter.
The charity's 2012 goal was a little less than $2.83 million; it raised about $2.55 million.
The Salvation Army took in nearly $2.5 million in 2011, shy of the nearly $3 million goal.
Virginia Knor, a spokeswoman for the Salvation Army, said the charity's local fundraising leading up to Christmas may have been affected by Superstorm Sandy, which devastated parts of the East Coast.
“People sometimes experience donation fatigue,” Knor said.
Donations also may be affected by the move toward a cashless society, she said.
“More and more people go out shopping with little or no cash in their pockets and purses,” Knor said.
The largest amount of money collected last year — $561,735 — came from red kettles posted outside Walmart stores, followed by $381,815 in donations from kettles at Giant Eagle supermarkets.
The Salvation Army's Western Pennsylvania chapter covers 28 counties. It fell short of its overall goal mostly in Allegheny County, by $150,000, Knor said.
Knor said 24 of the chapter's 39 worship and service centers are experiencing a deficit, with the largest — $60,609 — affecting the facility on the North Side, followed by a $46,204 deficit at the Mt. Lebanon Pittsburgh Temple Corps.
Tony LaRussa is a reporter for Trib Total Media. He can be reached at 412-320-7987 or firstname.lastname@example.org.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Steelers to bring LB Harrison out of retirement
- Steelers defense must replace three injured starters
- Red Wings beat Penguins, 2-1, in preseason opener
- Liriano, McCutchen help Pirates to 1-0 win over Braves
- Steelers Lookahead: Struggling 0-3 Bucs come to town
- Harris: No joy for Brady’s bunch at Michigan
- Man shot in Carrick critical, police say
- Obama’s federal judge pick for Georgia can’t win, Leahy says
- Penguins notebook: Crosby gets early work
- Man’s apartment searched again in disappearance of University of Virginia student
- School counselors’ duties expanding with growth of social media