McGinty to air first TV ad of Pa. governor's race
HARRISBURG — Democratic candidate Katie McGinty is starting her TV advertising campaign early, but she probably has no choice against three better-financed gubernatorial candidates, political analysts said.
McGinty of Chester County is set to air the first TV ad of the governor's race on CNN and MSNBC in a Tuesday night time slot surrounding President Obama's State of the Union address. She wouldn't disclose the cost of the ads. Eight Democrats plan to run in the May 20 primary. The winner would likely take on Republican Gov. Tom Corbett. He might face opposition from conservative Bob Guzzardi of Montgomery County in the primary.
McGinty's ad is an introductory spot called “Hard Work.” It's about her background growing up as one of 10 children in Northeast Philadelphia. The ad opens with McGinty looking into the camera and saying, “I grew up in a household where hard work was the order of the day. My dad was a policeman, and my mom worked nights in a restaurant. And all 10 of us kids understood the value of hard work. We had a good middle-class life.”
McGinty, a former state environmental regulator, has raised $2.4 million for the primary contest.
Her ad “isn't going to scare anyone off,” said G. Terry Madonna, political science professor at Franklin & Marshall College. “She's trying to raise her name recognition for the next series of polls.”
Rival campaigns said their tracking showed it's only a $6,400 ad buy. McGinty's campaign would not confirm it.
“If you are Allyson Schwartz, Rob McCord or Tom Wolf, you can afford to wait a bit,” Madonna said.
York businessman Tom Wolf donated $10 million of his money to his campaign and raised more than $3 million. Schwartz and McCord each raised more than $6.5 million. McCord, the state treasurer from Montgomery County, donated $1.7 million of his own money and $1.3 million from his 2012 treasurer's campaign. Schwartz, also of Montgomery County, transferred about $3 million from her congressional campaign. Former Department of Environmental Protection Secretary John Hanger says his report, to be filed on Friday, will show he has raised more than $1 million.
Traditionally, political advertising is considered to be most effective during the final two to three weeks of the campaign, analysts said.
“Waiting until she (McGinty) gets swamped by their advertising would not be a good idea,” Madonna said.
“I can see the strategy,” said Joseph DiSarro, chairman of the political science department at Washington & Jefferson College. “She probably knows she is behind Schwartz and McCord. She probably knows she has to make a move.”
Mike Mikus, McGinty's campaign manager, said polling consistently shows McGinty in “strong second place.”
McGinty's ad can be viewed at http://bit.ly/1fkz8CJ.
Brad Bumsted is Trib Total Media's state Capitol reporter. Reach him at 717-787-1405 and firstname.lastname@example.org.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Man charged with playing doctor for free Nemacolin stay
- Snow expected to taper off in Pittsburgh by mid-afternoon
- Hampton grad’s return from injury buoys La Roche College womens soccer
- Penn Hills relishes conference title, reflects on season
- South Fayette boys soccer established among WPIAL’s best
- Game Commission enters battle between hunters, Penn Hills residents
- Tree decorating set in Glen Osborne, other events planned
- Steelers cornerback Taylor ready to swap earpiece for helmet
- Murrysville accepts Sardis Park
- Brentwood’s Conroy shares top conference award on defense
- Life-skills classroom could keep special-education students in Plum