Beer ads make debut in T stations
Port Authority of Allegheny County is cashing in on policy changes made in April to allow a wider range of advertisements, including ones promoting alcohol.
The biggest alcohol-related campaign yet debuted this week with Pabst Blue Ribbon ads at the North Side Station and on a bus that goes through the South Side, home to more than 80 bars.
Pabst is spending $25,000 on the six-week campaign, which includes colorful, checkerboard-style ads on the North Side Station platform and seven large posters throughout the station, said Terri Landis, the agency's director of advertising sales. The posters feature Rosie the Riveter and an octopus.
“If they want to try to make an extra buck, more power to them. It's less money out of the rest of our pockets,” Carol Widel, 70, of the North Side said.
Port Authority spokesman Jim Ritchie said the agency has generated about $120,000 from ads that would not have been allowed under the old advertising policy. Two deals are being finalized that would bring in more cash, though he declined to say how much, he said.
Port Authority's advertising revenue has hovered around $1.3 million annually in recent years.
Port Authority still has the power to reject any ad.
“The policy still has restrictions to prevent the type of advertising that might be distasteful,” Landis said, adding that the agency reviews every ad before it is displayed.
Port Authority refused to allow one of Pabst's proposed ads, which showed a woman drinking a beer, Landis said.
“It looked a little sexually provocative, and we didn't want to have an image of actual drinking,” she said.
At the Steel Plaza light-rail station, the wireless carrier T-Mobile plans to debut a $65,000 advertising campaign Oct. 22, Landis said.
Tom Fontaine is a staff writer for Trib Total Media. He can be reached at 412-320-7847 or firstname.lastname@example.org.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- 2 killed in single-vehicle crash in Pittsburgh
- Pittsburgh police motorcycle officer seriously injured in crash
- Snake bites on the rise in Western Pa.
- Peduto blasts Wolf’s plan to borrow $3B to shore up pensions
- Proposed 8-story apartment complex called too tall in North Side’s Garden Theater area
- Allegheny RAD executive director moving on after 2 decades
- 2 men wounded in Hill District drive-by shooting
- Peduto pushes for affordable housing in East Liberty redevelopment
- McKees Rocks teen set for preliminary hearing on homicide, weapons charges
- Rising East Liberty out of reach for Pittsburgh’s poor
- School credit ratings a problem for several in Western Pennsylvania