$1B Christmas tree industry has deep roots in Pa.
Every day looks like Christmas on Jack Grupp's farm.
Thousands of perfectly shaped pines dot the hilly 84 acres in Harmony. Add a coating of snow, Grupp said, and it looks magical.
“Sometimes, though, we're a little too busy to really enjoy it,” said Grupp, who founded Grupp's Christmas Trees with his wife, Nancy, in 1982. “It's a lot of hard work. But seeing people come here and have a good time, especially little kids — this is our time of year.”
The Grupps are part of a national $1 billion industry of growing and selling live Christmas trees. Pennsylvania is a major player, with 1,205 Christmas tree farms — the second-most in the country behind Oregon. Farmers here annually harvest more than a million trees, according to the Department of Agriculture.
Many people who buy real trees trek to farms. At Grupp's, visitors stroll, looking carefully before selecting a tree to cut.
With an average tree costing $40, it's a recession-proof holiday tradition, said Stacy Zimmerman, spokeswoman for the Pennsylvania Christmas Tree Growers Association.
“When the economic situation turned from bad to worse, we saw an increase in the number of families visiting tree farms,” Zimmerman said. “They made it to be a big family affair — spending the day together, going to the farm, starting a tradition.
“For $40, that's a very inexpensive way to spend a day with family and create a memory.”
The Grupps work year-round to facilitate such memories.
After planting saplings in the spring, Grupp spends the summer trimming maturing trees to form the conical shape Americans desire.
“We work until they're all done,” he said. “Some years, I don't get to them all.”
Zimmerman wonders who will step in when older farmers retire: “To younger generations, tree farming doesn't seem so sexy.”
Yet, studies show that people younger than 30 prefer to buy real trees,rather than fake trees, said Rick Dungey, spokesman for the National Christmas Tree Association.
“They like tradition, and they like using renewable resources,” Dungey said. “The challenge is providing this generation with options. Some people want to buy trees online, for example. There's even a delivery service that brings you your tree and sets it up for you.”
Grupp remains confident that families will continue to visit local Christmas tree farms. He sells hundreds of trees each year.
“There's a core group of people who make buying a Christmas tree an event,” Grupp said. “They come year after year.”
Bob and Anna Starr of Valencia are among them.
“We go all-out for Christmas,” Anna Starr said. “I'd like three trees this year.”
Chris Togneri is a Trib Total Media staff writer. Reach him at 412-380-5632 or firstname.lastname@example.org.
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