Newsmaker: Boris Weinstein
Noteworthy: Weinstein won the Iron Eyes Cody Award from Keep America Beautiful, its top volunteer honor. The award was presented during the organization's national conference this month in Charlotte for his dedication to preventing litter and beautifying Pittsburgh. “If anyone epitomizes the spirit of Iron Eyes Cody, it is Pittsburgh anti-litter hero, Boris Weinstein,” said CEO Jennifer Jehn.
Family: Son, Carl, and daughter, Marci Wiseman
Occupation: Retired marketing executive; volunteer
Education: Graduated from Allderdice High School in 1949 and the University of Pittsburgh with a bachelor's degree in 1953
Background: Weinstein's involvement in litter prevention dates to 1970, when he coined the phrase “For Pete's Sake” for Pittsburgh Mayor Pete Flaherty. The phrase was used on waste containers during Flaherty's administration. Years later, Weinstein became a member and chairman of Pittsburgh's Clean Pittsburgh Commission. In 2006, Weinstein started working with community leaders in Homewood and Squirrel Hill to form a “Redd Up” Coalition.
Quote: “My life in retirement mirrors many of the Keep America Beautiful principles,” Weinstein said. “I work to rid us of litter. I work for a cleaner environment. I believe one person can make a difference.”