Cranberry seminar to offer tourism officials tips on planning successful events
Whether it's a community festival, a PTA fundraiser or a county's signature public event, attracting a crowd — and getting it to return year after year — need not be left to chance, local tourism officials say.
Tourism groups from Armstrong, Butler, Greene, Indiana, Lawrence, Mercer and Washington counties are now teaming up to help one another.
A seminar titled “Strategies for Successful Events” is intended to help organizers in the region develop a strategy for improving their events, said Jack Cohen, president of the Butler County Tourism & Convention Bureau.
“The idea for this seminar came out of a meeting several months ago when people working in tourism bureaus around the region were talking about different events in their county that weren't doing very well because they were not run properly,” Cohen said. “We came up with some ideas about what to do about that and decided to share it with others.”
The seminar on Friday at the Cranberry Highlands Golf Course will cover topics including organizing and operating an event, setting up a budget, getting sponsorships and doing marketing and public relations.
“We want to assist individuals and groups put on successful events because those events can become tourist attractions in their county,” Cohen said. “Whether it's a new event or one that's been held for years but has experienced dwindling attendance, we can offer concrete ideas on how to make it better.”
Sometimes an event organizer can help improve attendance at his or her event by simply understanding available resources and how best to use them, said Elizabeth Menhart, communications and tourism director for “Go Greene,” the tourist promotion agency for Greene County.
“Even when there is money available to promote an event, its success can come down to having the marketing savvy to make sure that it's well spent,” she said. “We want people to come away from this seminar with a better understanding of all the elements that go into making their event work.”
Tony LaRussa is a staff writer for Trib Total Media. He can be reached at 412-320-7987 or firstname.lastname@example.org.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Emlenton woman killed in head-on crash in Butler County
- Vintage drive-in theaters’ prices, upgrades still draw in Western Pa.
- Butler County man killed in ATV accident
- Butler home heavily damaged by fire
- Butler County man charged for allegedly stealing from mother’s estate
- Couple with Butler County ties indicted on fraud charges
- Evans City Seven Fields Regional Police to end K-9 program