Classified memories recall front page advertisements
By Ron Paglia
Published: Thursday, May 26, 2011,
There was a time when most hometown newspapers in this Mid-Mon Valley offered more than just top news stories of the day on their front pages.
Many publications also featured classified-style advertisements that offered special rates to businesses, community organizations, entertainment venues, politicians and many other clients. The ads ran at the bottom of Page One.
A reader from Long Branch brought these brief advertisements to our attention with copies of the Tuesday, May 26, 1959, editions of The Charleroi Mail and The Monessen Daily Independent.
"I think many other people will recall these ads," the reader said. "I'm wondering how many people remember the businesses and organizations that used this economical method of advertising."
Here's a sampling of those Page One announcements from this day 52 years ago:
- Arnold Oldsmobile, 130 Lincoln Ave., Charleroi, HU 3-3528 or HU 3-3529, Oldsmobile Sales and Service.
- Biernaux Greenhouse, Lock #4. Geraniums, bedding and vegetable plants for sale.
- Marlene's, At the Sixth Street bus stop in Charleroi. Do come in and ask about our budget charge plan.
- Riggle and Nelson Greenhouse, 429 Shady Ave. Geraniums, bedding and tomato plants. Call HU 3-1333.
- Pleasant Valley Greenhouses, geraniums.
- Many thanks to the voters of Charleroi for their support in nominating me for a 4th term to the office of Justice of Peace. Charleroi's people were very kind and loyal to me. Raymond J. Curley.
- Attention Maple View Residents: Saturday, May 30 being a legal holiday, garbage will be collected in Maple View on Thursday, May 28. Margaret Bennett, Secretary.
- First Teen Dance. Friday, May 29, 8 p.m. to 12, Social Room of the beautiful new Lock #4 Fire Hall. Featuring Nite Train Hays, Disc Jockey, and his Rock & Roll Hits. Added attraction: Sonny and the Diors, instrumental and singing sensations. All teenagers must be neatly dressed. Admission 50 cents.
- Redd's Beach Open. Season passes on sale. Register now for swimming lessons. Phone Bentleyville 9-9030.
- Complete selection of Memorial Day flowers. Also vegetable and floral plants. Sully's Greenhouse, Fairhope. WA 9-6010.
- I wish to take this opportunity to thank each and every individual who voted and supported me in Tuesday's Primary Election for the office of Justice of the Peace in Charleroi. I am most humble and very grateful. Margaret Rusak.
- "The Story Of The Year" - Once upon a time, in a far away country, lived a King and a Prince and his bride to be. (To Be Continued)
- Weld Sanitation announces ... All garbage patrons on McKean and Fallowfield avenues who have had pickups on Saturday will now have garbage pickups on Wednesday, starting May 27.
- Roller Skating: Jumpin' Jive Bee Hive Schedule - Tuesday and Friday, 7:30 to 10; Sunday, 1 to 4. For Health's Sake, Roller Skate. 40 cents.
- Junior OUAM. Magic City Council #225, regular meeting, 7:30 o'clock tomorrow night, I.O.O.F. Hall, Charleroi, Meets every 2nd and 4th Wednesday.
- Tars Romito Boys' and Men's Wear, Next to The Charleroi Mail. Men's white dress shirts, long sleeves, sizes 8 to 18, only $1.98.
- I wish to thank the voters of North Charleroi who nominated me for Council. William J. Woytovich.
- Stereo! Let Norman show you how to enjoy it more. Visit Dee's Record Shop.
- Jewelry Novelties, Latest Styles, $1 to $2.95, Tweed's. Call HU 3-6951.
- Goodwill Club will hold its regular monthly business meeting Thursday, May 28, at 7:30 p.m. at the Eagles' Club.
- Now available, ice cubes by the bag for picnics and the holidays. Giannini's Dist., 13 Donner Ave., Monessen.
- Graduation cakes at Keystone Bakery . Murray 4-7525.
- Memorial Day Flowers. Beautiful geraniums, petunias, potted plants, etc. Joseph's Nursery, Rostraver Street, Monessen.
- Monessen Laundromat, Washers 20 cents, dryers 10 cents. Self-service or drop-off. eight Street. Murray 4-5444.
- Paul's Hot Sausage at Jesse's Grill, Monessen, Tuesday and Wednesday.
The front page ads were introduced by the local newspapers at the turn of the last century.
It was 100 years ago today, for example, that The Charleroi Mail and The Daily Independent of Monessen ran a variety of larger display ads as well as the smaller ads on Page One of their Friday, May 26, 1911 editions.
The Mail advertisers were:
- The 1st National Bank of Charleroi. Money Available. In all parts of the world our travelers checks are a great convenience to travelers either abroad or in the United States. They provide funds in the safest possible way and are available throughout the world. J.K. Tener, President. S.A. Walton, Vice President; R.H. Ruab, Cashier.
- John B. Shafer, Manufacturing Jeweler. Jewelry Wisdom - It certainly is far more wise to buy jewelry where you see jewelry for sale. The imitation looks like the genuine at first. The wise way is to come right to us. Then you'll know precisely what you're buying. You'll be sure you've got your money's worth. An additional safe guard is "your money back" if you want. We do our own lense grinding. Agent for Mears Ear Phone. Bell Phone Number 103-W. Charleroi Phone 108.
- Dancing Tonight At The Park. Dancing 8:45. The new dances will be danced. Jenkins.
- For a cozy and comfortable bedroom see us. S.L. Woodward.
- Why is Lawrence paint so easy to use• Because it is ready prepared. J.H. Bowers.
- Place your reservation for the new West Penn Vacuum Cleaner and it will be reserved for your use on that date.
- Matinee Saturday at the Star Theatre from 1 to 4:30 p.m.
- Royal Peanut Butter in bulk at City Grocery.
- Ladies white cravenette shoes worth $3 and $4 special at Adolph's, $2.50.
- Keep cool, get an electric fan at Regan and Hormell's, 518 McKean Avenue.
- Eating Is a Pleasure Here. During the warm weather we have provided a cool place for our patrons to enjoy their meals. Besides having a cool place, we are always ready to serve you with an attractive menu. With us quality is the first consideration - poor goods can't get in our kitchen at any price. We would be glad to have you come regularly or for special occasions. Busy Bee Restaurant.
- Dime Social on Friday night at the Washington Avenue Presbyterian Church. Everyone is welcome.
Across the Monongahela River, The Daily Independent front page advertisers were:
- Frantz & Boyd, the home of Hart, Schaffner and Marx Clothes. The Big Store Down On Donner. Decoration Day is a great day to celebrate by putting on your best clothes and taking the day to consider patriotism and your duties as a good citizen. Your best clothes should be Hart, Schaffner and Marx clothes. Blue serge suits, fancy weave suits, suits for men of all ages, $18, $20, $22, $25. Straw hats, all the new brands, $1.00, $1.50, $2.00 and $3.00.
- Boys! See the new high toe Oxfords in black and tan colors that we are showing. To be in style you should have a pair of these. Cowan's Big Shoe Store. Next door to Monessen Trust Company.
- The Monessen Savings & Trust Company, by reason of its large capital and surplus and its careful management, affords the highest possible security to depositors. Capital and undivided profits over $200,000.00.
- Trusses, abdominal supporters, elastic hosiery and ankle braces, suspensories, etc. at Light's Drug Store, Donner Avenue.
- Decoration Day Specials: American True Blue Serge Suits, $12, $15, $18 to $25. boys Blue serges guaranteed all woo. peg top pants 8 to 17, $4.98 for Saturday. Straw Hats and Panamas. M. Meyers & Son.
- MHS pennants and arm bands at Soisson & King, 5 cents and 10 cents. Wall paper. Spalding Sporting Goods. White's Old Stand, 518 Donner Avenue.
- The Grand Hotel is open again, the trouble between the landlord and the proprietor having been satisfactorily adjusted.
Times and prices have changed over the years and advertisers today utilize more sophisticated means of touting their products. But business owners and others who utilized the Page One method of the past also knew how to get their unique messages to the people.
(If you have memories to share or story ideas contact Ron Paglia at or c/o The Valley Independent, Eastgate 19, Monessen, PA 15062.)
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