Opaque Instagram ad policy change riles users
NEW YORK — Instagram, the popular photo-sharing service that Facebook bought this year, is the target of a storm of outrage on Twitter and other sites after a change in its user agreement hinted that it might use shared photos in ads.
It's not clear that anything substantive has changed in Instagram's new terms of service, which were posted Monday and go into effect Jan. 16. As is the case before, the service reserves the right to use shared photos in any matter it likes, though the photographers keep “ownership” of the photos.
The updated terms of service say users agree that their photos could be used “in connection with paid or sponsored content.” The current terms say the service can place ads “on, about or in conjunction with your Content.”
The fast-growing site is a popular way to share photos from cellphones. Facebook Inc. bought Instagram in September. The cash-and-stock deal was worth $1 billion when it was announced in April, though that fell to about $740 million by the time it was completed because of Facebook's falling stock price.
The updated terms suggests that Facebook wants to integrate Instagram into its ad-serving system, which can, for instance, promote an item by telling users that their friends “Like” it. The new terms make it clearer that Instagram could use your photos to market to your friends.
Twitter users were vowing to cancel their Instagram accounts in response to the policy change, complaining that the new terms would essentially let the service sell people's photos for ads.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- McCutchen, Pirates hitters increasingly in crosshairs
- Locke pitches 8 scoreless innings as Pirates edge Indians
- Pirates minor league report: Ramirez more mindful while at plate
- Starting 9: Pirates missing out on young bat
- Woman shot outside Kennywood Park in West Mifflin
- Pirates trust eye test when voting for all-stars
- Gameday: Pirates vs. Indians, July 5, 2015
- Biertempfel: Loss of All-Star paper ballots a blow to nostalgia
- Keystone Markers give insights about towns but have fallen victim to time, theft or traffic accidents
- Grandmother of boy dropped at Uniontown Hospital says he’s in ICU
- Gorman: Barnstorming tour bigger than baseball