Monopoly fans vote to add cat, toss iron tokens
PAWTUCKET, R.I. — Scottie dog has a new nemesis in Monopoly after fans voted in an online contest to add a cat token to the property trading game, replacing the iron, toy maker Hasbro Inc. announced Wednesday.
The results were announced after the shoe, wheelbarrow and iron were neck and neck for elimination in the final hours of voting that sparked passionate efforts by fans to save their favorite tokens, and by businesses eager to capitalize on publicity surrounding pieces that represent their products.
The vote on Facebook closed just before midnight on Tuesday, marking the first time that fans have had a say on which of the eight tokens to add and which one to toss. The pieces identify the players and have changed quite a lot since Parker Brothers bought the game from its original designer in 1935.
Rhode Island-based Hasbro announced the new piece Wednesday morning.
Other pieces that contested for a spot on Monopoly included a robot, diamond ring, helicopter and guitar.
Fans from more than 120 countries voted.
“We put five new tokens out for our fans to vote on and there were a lot of fans of the many different tokens, but I think there were a lot of cat lovers in the world that reached out and voted for the cat to be the new token for Monopoly,” said Jonathan Berkowitz, vice president for Hasbro gaming marketing.
The Scottie Dog was the most popular of the classic tokens, and received 29% of the vote, the company said. The iron got the least votes and was kicked to the curb.
The cat, which has no name, received 31% of votes for new tokens.
The online contest to change the tokens was sparked by chatter on Facebook, where Monopoly has more than 10 million fans. The initiative was intended to ensure that a game created nearly eight decades ago remains relevant and engaging to fans today.
“Tokens are always a key part of the Monopoly game ... and our fans are very passionate about their tokens, about which token they use while they play,” Berkowitz said.
Monopoly's iconic tokens originated when the niece of game creator Charles Darrow suggested using charms from her charm bracelet for tokens. The game is based on the streets of Atlantic City, N.J., and has sold more than 275 million units worldwide.
To make the game relevant to fans abroad, the names are changed to well-known streets in when it is introduced to a new country.
The other tokens are a racecar, a shoe, thimble, top hat, wheelbarrow and battleship. Most of the pieces were introduced with the first Parker Brothers iteration of the game in 1935, and the Scottie dog and wheelbarrow were added in the early 1950s.
“I'm sad to see the iron go,” Berkowitz said. “Personally, I'm a big fan of the racecar so I'm very relieved it was saved but it is sad to see the iron go.”
The social-media buzz created by the Save Your Token Campaign attracted numerous companies that pushed to protect specific tokens that reflect their products.
That includes garden tool maker Ames True Temper Inc. of Camp Hill, Penn., that spoke out in favor of the wheelbarrow and created a series of online videos that support the tool and online shoe retailer Zappos which pushed to save the shoe, Berkowitz said.
“We've even had some companies like Jolly Time Pop Corn reach out and petition to have a popcorn token added to the game, even though that's not one of the new five tokens,” he said.
Versions of Monopoly with the new token will come out later this year.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Steelers won’t be backed into a corner at NFL Draft
- Reagan shooter Hinckley closer to permanent freedom
- Crosby’s 2 goals lift Penguins past Rangers, even series
- Coming off hill revives Seton Hill University, downtown Greensburg
- Fights reported, shots fired outside Monroeville Mall restaurant
- Marte jump-starts Pirates in win over Brewers
- Sutter steps up for Penguins in series-tying victory
- Crosby says Edmonton would be good spot for prospective top pick McDavid
- Boscov’s could help sustain decade-old Pittsburgh Mills
- Defense shines in Pitt football spring game
- Starkey: Taylor’s type fading away