TribLIVE

| News


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Monopoly fans vote to add cat, toss iron tokens

Steven Senne | Associated Press
The newest Monopoly token, a cat, rests on a Boardwalk deed next to a die and houses at Hasbro Inc. headquarters, in Pawtucket, R.I., Tuesday, Feb. 5, 2013. Voting on Facebook determined that the cat would replace the iron token.

About The Tribune-Review
The Tribune-Review can be reached via e-mail or at 412-321-6460.
Contact Us | Video | Photo Reprints

By The Associated Press

Published: Wednesday, Feb. 6, 2013, 8:22 a.m.

PAWTUCKET, R.I. — Scottie dog has a new nemesis in Monopoly after fans voted in an online contest to add a cat token to the property trading game, replacing the iron, toy maker Hasbro Inc. announced Wednesday.

The results were announced after the shoe, wheelbarrow and iron were neck and neck for elimination in the final hours of voting that sparked passionate efforts by fans to save their favorite tokens, and by businesses eager to capitalize on publicity surrounding pieces that represent their products.

The vote on Facebook closed just before midnight on Tuesday, marking the first time that fans have had a say on which of the eight tokens to add and which one to toss. The pieces identify the players and have changed quite a lot since Parker Brothers bought the game from its original designer in 1935.

Rhode Island-based Hasbro announced the new piece Wednesday morning.

Other pieces that contested for a spot on Monopoly included a robot, diamond ring, helicopter and guitar.

Fans from more than 120 countries voted.

“We put five new tokens out for our fans to vote on and there were a lot of fans of the many different tokens, but I think there were a lot of cat lovers in the world that reached out and voted for the cat to be the new token for Monopoly,” said Jonathan Berkowitz, vice president for Hasbro gaming marketing.

The Scottie Dog was the most popular of the classic tokens, and received 29% of the vote, the company said. The iron got the least votes and was kicked to the curb.

The cat, which has no name, received 31% of votes for new tokens.

The online contest to change the tokens was sparked by chatter on Facebook, where Monopoly has more than 10 million fans. The initiative was intended to ensure that a game created nearly eight decades ago remains relevant and engaging to fans today.

“Tokens are always a key part of the Monopoly game ... and our fans are very passionate about their tokens, about which token they use while they play,” Berkowitz said.

Monopoly's iconic tokens originated when the niece of game creator Charles Darrow suggested using charms from her charm bracelet for tokens. The game is based on the streets of Atlantic City, N.J., and has sold more than 275 million units worldwide.

To make the game relevant to fans abroad, the names are changed to well-known streets in when it is introduced to a new country.

The other tokens are a racecar, a shoe, thimble, top hat, wheelbarrow and battleship. Most of the pieces were introduced with the first Parker Brothers iteration of the game in 1935, and the Scottie dog and wheelbarrow were added in the early 1950s.

“I'm sad to see the iron go,” Berkowitz said. “Personally, I'm a big fan of the racecar so I'm very relieved it was saved but it is sad to see the iron go.”

The social-media buzz created by the Save Your Token Campaign attracted numerous companies that pushed to protect specific tokens that reflect their products.

That includes garden tool maker Ames True Temper Inc. of Camp Hill, Penn., that spoke out in favor of the wheelbarrow and created a series of online videos that support the tool and online shoe retailer Zappos which pushed to save the shoe, Berkowitz said.

“We've even had some companies like Jolly Time Pop Corn reach out and petition to have a popcorn token added to the game, even though that's not one of the new five tokens,” he said.

Versions of Monopoly with the new token will come out later this year.

 

 
 


Show commenting policy

Most-Read Stories

  1. Starkey: Fleury’s future at stake
  2. Jailed Hribal ‘fine,’ but family ‘terrible’ as answers in stabbing sought
  3. Five years later, Crosby wants another Cup win
  4. Penguins’ Malkin expects to play in Game 1
  5. Pitt wraps up spring football practice with closeness, competition
  6. South Fayette parents express dissatisfaction with handling of bullying
  7. Community turns out for Franklin Regional students’ return to class
  8. Pirates notebook: Wandy Rodriguez experiencing decline in fastball velocity
  9. Hempfield Area superintendent, business manager quit
  10. Legal experts question prosecuting South Fayette boy for recording bullies
  11. Obama, Biden to announce $500M for job training grants during W.Pa. visit
Subscribe today! Click here for our subscription offers.