Pedal power pulls pale ale to Strip District
Freshly filled kegs, loaded with Pedal Pale Ale from East End Brewing Co., roll down Frankstown Avenue from the brewery in Larimer on Saturday April 26, 2014, for the annual Pedal Pale Ale Keg Ride.
Photo by James Knox | Tribune-Review
A dream for most small businesses: celebrate a product's release with a parade of hundreds of your best customers.
That's how Larimer microbrewer East End Brewing Co. kicked off Craft Beer Week in April in Pittsburgh and the release of its Pedal Pale Ale.
Owner Scott Smith and about 450 beer lovers mounted bicycles and towed three kegs of the American-style brew to the Strip District, to toast spring in the Pedal Pale Ale Keg Ride.
“This was the smoothest one we've ever had. Only one flat tire,” Smith said.
Bike riders started at the brewery on Julius Street and wound through Highland Park and Lawrence-ville to reach the Pittsburgh Public Market.
“We were trying for the perfect post-ride beer. ... thirst-quenching, but not so strong as to crush you,” Smith said.
He organized the first ride, with 12 people, just after the year-old brewery opened. They drank at the brewery, directly from the brewing tank.
As a “zero waste” operation, the brewery gives spent grain to farmers for feed; it uses yeast strains to the 10th generation. And the ride, Smith said, “sheds light on using a bicycle to deliver heavy cargo.”
The ride supports a charitable cause — this year, Billy Pepmeyer, for whom they raised $4,400. Diagnosed with cancer and forced to sell his business, Agents of Change Recycling, Pepmeyer needs a monthly supply of vitamins that cost about $700.
“Here's a guy who's committed his life to doing something positive,” Smith said.
James Knox is a Trib Total Media photographer. Reach him at firstname.lastname@example.org.
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments â either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.