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Pedal power pulls pale ale to Strip District

James Knox | Tribune-Review - Freshly filled kegs, loaded with Pedal Pale Ale from East End Brewing Co., roll down Frankstown Avenue from the brewery in Larimer on Saturday April 26, 2014, for the annual Pedal Pale Ale Keg Ride.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>Freshly filled kegs, loaded with Pedal Pale Ale from East End Brewing Co., roll down Frankstown Avenue from the brewery in Larimer on Saturday April 26, 2014, for the annual Pedal Pale Ale Keg Ride.
James Knox | Tribune-Review - East End Brewing Co. owner Scott Smith, 47, rolls one of the three freshly filled kegs, loaded with Pedal Pale Ale, to the head of the group assembled in Larimer on Saturday April 26, 2014, before the annual Pedal Pale Ale Keg Ride.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>East End Brewing Co. owner Scott Smith, 47, rolls one of the three freshly filled kegs, loaded with Pedal Pale Ale, to the head of the group assembled in Larimer on Saturday April 26, 2014, before the annual Pedal Pale Ale Keg Ride.
James Knox | Tribune-Review - Brewer Joe Green assesses Pale Ale Malt grains that have been run through the grain crusher on Thursday, March 27, 2014.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>Brewer Joe Green assesses Pale Ale Malt grains that have been run through the grain crusher on Thursday, March 27, 2014.
James Knox | Tribune-Review - East End Brewing Co. brewer Joe Green empties the spent 1,200 pounds of Pale Ale Malt grains on Thursday, March 27, 2014 after steeping them to create the wort, which is what brewers call the unfermented beer.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>East End Brewing Co. brewer Joe Green empties the spent 1,200 pounds of Pale Ale Malt grains on Thursday, March 27, 2014 after steeping them to create the wort, which is what brewers call the unfermented beer.
James Knox | Tribune-Review - Brewer Nordy Siljander fills a keg with Pedal Pale Ale from East End Brewing Co. at the brewery in Larimer on Wednesday, April 23, 2014.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>Brewer Nordy Siljander fills a keg with Pedal Pale Ale from East End Brewing Co. at the brewery in Larimer on Wednesday, April 23, 2014.
James Knox | Tribune-Review - Aaron Stein, owner of Kindred Cycles, cheers on the riders in the East End Brewing Co. Pedal Pale Ale Keg Ride from Larimer to the Strip District on Saturday, April 26, 2014.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>Aaron Stein, owner of Kindred Cycles, cheers on the riders in the East End Brewing Co. Pedal Pale Ale Keg Ride from Larimer to the Strip District on Saturday, April 26, 2014.
James Knox | Tribune-Review - Pedal Pale Ale keg caps are labeled on Thursday, April 24, 2014, in the East End Brewing Co. in Larimer.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>Pedal Pale Ale keg caps are labeled on Thursday, April 24, 2014, in the East End Brewing Co. in Larimer.
James Knox | Tribune-Review - Paul Jameson of Ross (left) enjoys a glass of Pedal Pale Ale from East End Brewing Co. with friends Tim Brack of Mars and Rich Kraus of McCandless (far right) after Jameson completed his sixth Keg Ride from the brewery in Larimer to the Pittsburgh Public Market in the Strip District on Saturday, April 26, 2014.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>Paul Jameson of Ross (left) enjoys a glass of Pedal Pale Ale from East End Brewing Co. with friends Tim Brack of Mars and Rich Kraus of McCandless (far right) after Jameson completed his sixth Keg Ride from the brewery in Larimer to the Pittsburgh Public Market in the Strip District on Saturday, April 26, 2014.
James Knox | Tribune-Review - Brewer Joe Green inspects and cleans Tank 6 while brewing the second batch of Pedal Pale Ale in East End Brewing Co. in Larimer on Thursday, March 27, 2014.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>Brewer Joe Green inspects and cleans Tank 6 while brewing the second batch of Pedal Pale Ale in East End Brewing Co. in Larimer on Thursday, March 27, 2014.
James Knox | Tribune-Review - Stacks of kegs sit in East End Brewing Co. in Larimer on Thursday, March 27, 2014.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>Stacks of kegs sit in East End Brewing Co. in Larimer on Thursday, March 27, 2014.
James Knox | Tribune-Review - Brewer Joe Green expels 1,200 pounds of spent grains while brewing the second batch of Pedal Pale Ale in East End Brewing Co. in Larimer on Thursday, March 27, 2014.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>Brewer Joe Green expels 1,200 pounds of spent grains while brewing the second batch of Pedal Pale Ale in East End Brewing Co. in Larimer on Thursday, March 27, 2014.
James Knox | Tribune-Review - About 450 riders climb North Highland Avenue into Highland Park for a loop around the reservoir during the Pedal Pale Ale Keg Ride on Saturday, April 26, 2014.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>About 450 riders climb North Highland Avenue into Highland Park for a loop around the reservoir during the Pedal Pale Ale Keg Ride on Saturday, April 26, 2014.
James Knox | Tribune-Review - About 450 riders follow East End Brewing Co. owner Scott Smith (right) as he totes a keg beer through Highland Park during the Pedal Pale Ale Keg Ride on Saturday April 26, 2014.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>About 450 riders follow East End Brewing Co. owner Scott Smith (right) as he totes a keg beer through Highland Park during the Pedal Pale Ale Keg Ride on Saturday April 26, 2014.
James Knox | Tribune-Review - Hundreds of bikes get locked up at the Pittsburgh Public Market after the Pedal Pale Ale Keg Ride on Saturday, April 26, 2014.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>Hundreds of bikes get locked up at the Pittsburgh Public Market after the Pedal Pale Ale Keg Ride on Saturday, April 26, 2014.
James Knox | Tribune-Review - East End Brewing Co. owner Scott Smith rolls a keg of Pedal Pale Ale before the start of the annual Keg Ride at the brewery in Larimer on Saturday, April 26, 2014.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>East End Brewing Co. owner Scott Smith rolls a keg of Pedal Pale Ale before the start of the annual Keg Ride at the brewery in Larimer on Saturday, April 26, 2014.
James Knox | Tribune-Review - East End Brewing Co. owner Scott Smith hoists a keg of Pedal Pale Ale onto his bike's trailer before the annual Keg Ride on Saturday, April 26, 2014.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>East End Brewing Co. owner Scott Smith hoists a keg of Pedal Pale Ale onto his bike's trailer before the annual Keg Ride on Saturday, April 26, 2014.
James Knox | Tribune-Review - East End Brewing Co. owner Scott Smith (right) helps Steve Gorby fill glasses with the brewery's Pedal Pale Ale after the annual Keg Ride through town on Saturday, April 26, 2014.
<div style='float:right;width:100%;' align='right'><em>James Knox | Tribune-Review</em></div>East End Brewing Co. owner Scott Smith (right) helps Steve Gorby fill glasses with the brewery's Pedal Pale Ale after the annual Keg Ride through town on Saturday, April 26, 2014.

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By Story and Photos By James Knox
Monday, May 12, 2014, 3:07 p.m.
 

A dream for most small businesses: celebrate a product's release with a parade of hundreds of your best customers.

That's how Larimer microbrewer East End Brewing Co. kicked off Craft Beer Week in April in Pittsburgh and the release of its Pedal Pale Ale.

Owner Scott Smith and about 450 beer lovers mounted bicycles and towed three kegs of the American-style brew to the Strip District, to toast spring in the Pedal Pale Ale Keg Ride.

“This was the smoothest one we've ever had. Only one flat tire,” Smith said.

Bike riders started at the brewery on Julius Street and wound through Highland Park and Lawrence-ville to reach the Pittsburgh Public Market.

“We were trying for the perfect post-ride beer. ... thirst-quenching, but not so strong as to crush you,” Smith said.

He organized the first ride, with 12 people, just after the year-old brewery opened. They drank at the brewery, directly from the brewing tank.

As a “zero waste” operation, the brewery gives spent grain to farmers for feed; it uses yeast strains to the 10th generation. And the ride, Smith said, “sheds light on using a bicycle to deliver heavy cargo.”

The ride supports a charitable cause — this year, Billy Pepmeyer, for whom they raised $4,400. Diagnosed with cancer and forced to sell his business, Agents of Change Recycling, Pepmeyer needs a monthly supply of vitamins that cost about $700.

“Here's a guy who's committed his life to doing something positive,” Smith said.

James Knox is a Trib Total Media photographer. Reach him at jknox@tribweb.com.

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