Radio disc jockey spins silver record
While working his first radio job at WARO in Canonsburg, James “Jim” Morgan remembers looking out the window of his ground-floor recording studio and seeing a cow wander by. He chuckled to himself and thought, “There goes one of my listeners.”
The 69-year-old radio man will be celebrating 50 years in the industry in May.
The McKeesport native and Uniontown resident recently looked back on his career, how it has changed and what plans he has.
He explained that his childhood record collection and his love of listening to the radio were a couple of the main reasons he entered the business.
“I always liked music growing up,” said the WMBS employee. “And I always dreamed of being on the radio.”
After attending Carnegie Institute of Technology for one year, Morgan decided it was not the right fit for him, claiming their mentality was too abstract.
After that, he took a job making $5 a day at a scrap-metal dealer in Pittsburgh. But according to Morgan, he was not cut out for the heavy lifting. As a result, he got a stockroom job in a local grocery store.
His first look into radio occurred in spring 1963 when he worked at WARO in Canonsburg. WARO, a religious-based radio station, is where Morgan aired his first commercials, advertising hymn booklets.
After a year at WARO, he was hired by the now dismantled WZUM in Carnegie. In 1965, he moved on to his current station, WMBS in Uniontown and, after a hiatus, returned in 1979. During his time away from WMBS, he worked in radio in Atlanta and even got a commercial truck driving license. But none of those jobs stuck.
After returning to WMBS, he has worked there since.
For the past 10 years, his main responsibility has been airing the morning show, which starts at 6 a.m. and includes America's Best Music (adult contemporary), local news and sports.
“I'm a one-man band here in the morning,” he chuckled.
Before doing the morning show, he was involved in play-by-play sportscasting for the Uniontown school districts. However, at age 50, he considered the sportscasting too much of a strain on his workload.
Morgan has faced other changes while working in the local radio news sector.
Many of the stations, he explained, dropped their ties to local news and became network news stations. WMBS, on the other hand, still serves the Uniontown community, with help from The Associated Press and Metro Networks news wires.
“Local news is a No. 1 priority for WMBS, and I am quite content with that,” he said. “It just takes a little bit of digging.”
The evolution of computers has also challenged Morgan. Although he considered them a bit intimidating a first, he now admits to depending on computers.
Instead of manually slicing reels of audio film and having to change cassette tapes, Morgan can edit audio with a few mouse clicks and change a song with one keyboard button.
“I couldn't have it any other way,” he said.
When asked about retiring, the radio veteran explained that he recently cut back his hours and workload to just doing the morning show four days a week. However, he has no plans to retire.
“I may be considered semi-retired because of my hours, but I am still here,” he said.
Morgan and his wife, Nancy, have been married for 34 years and have six grandchildren.
Morgan said one of the main reasons he's stayed in the business for so long is because he never let radio define him. He has and still considers it a job and nothing more.
“I'm one of a team,” he said. “And I learned quickly not to get a big head or ego from it.”
Andrew Hesner is a freelance writer.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Day-old baby dropped at Uniontown hospital by nurse
- Motorcyclist dies in accident in Bullskin
- Connellsville board hikes taxes, adds to layoffs
- Trooper: Cell may have played part in fatal Fayette County crash
- Fayette County Fair won’t be disrupted by Route 119 project
- Uniontown man takes plea deal in assault, Connellsville robberies
- Uniontown man pleads guilty to raping 2 young girls
- Fayette County man deemed sexually violent predator
- Brooklyn man’s cross-state taxi ride leads straight to jail in Uniontown
- Masontown woman charged with leaving infant in hot vehicle
- Fairchance convenience store robber sought